Movie Brats Case Study

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“The 1970s marks Hollywood’s most significant formal transformation since the conversion to sound film and is the defining period separating story telling modes of the studio era and contemporary Hollywood”
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An era that started off by breaking new ground and later become what would be a profitable era of block buster entertainment, New Hollywood is recognised as a period where some of the most revered directors rose and some of the most memorable films ever to come out of the American film industry were made, all thanks to a new generation of film makers that would later be known as the ‘Movie Brats’. But before Jaws and Star Wars, before the millions of dollars that were made, the box office records smashed, and
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In 1951 NBC would become the first nationwide TV network and within three years NBC would achieve the highest number of audience in television’s short history with the broadcast of the Academy Awards. Foreign films were also making head way further weakening Hollywood studios. With the continued decline of theatre sales studios looked towards the threat as a source of revenue and began producing television content. Eventually studios found themselves creating more television content than feature films and the line between the two mediums began to blur. Movie studios like Warner Brothers and MGM began to sell their pre-1950s film catalogues and by 1956 television would broadcast its first feature length film The Wizard of Oz (1939).
Hollywood eventually lost control of their contracted stars as they began making their way into television programs and vice versa.
Television sets continued to make their way into living rooms as they became more affordable, no longer just the luxury of the rich. By 1954 the number of homes with a television set increased 55.7% and by 1958 it had increased to
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Feature films became more colourful to exploit the limitations of black and white television sets and by the mid-50s at least half of all feature films made were in colour. Another limitation of the television set was the 4:3 aspect ratio, so films became bigger in scale both on and off screen as the pictures got wider and the equipment needed to project them became more complex, sometimes using up to three projectors together to display the wideness. However these super wide films would not last as they were extremely expensive to produce which led to studios abandoning the 65mm/70mm format and moved back to the cheaper

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