Morphological analysis was devised by a Swedish astrophysicist, Fritz Zwicky, who devised a structured method for investigating into many possible relationships of complex problems. It combines many methods which may have similar structures to breakdown a system , process or product into essential sub-parts, each part representing a dimension in a multi-dimensional matrix. Morphological analysis brings together two components such as dimensions and options of dimensions. These dimensions and options are placed in various combinations to assess the possibilities. These combinations are then repeatedly combined to generate ideas leading to a creative solution.
Steps to be followed by a company which is wanting to use Morphological analysis to create a new product or service. 1. Identify the problem to be solved 2. Identify the dimensions and the options of dimensions 3. Construct the Morphological framework by mapping the dimensions and the respective options. 4. Assess and evaluate the options available within the Morphological framework 5. Eliminate impossible combinations 6. Choose the best combination which solves the problem which was formulated Morphological Analysis of a Pen: The pen in the morphological framework may be combine to form a pen which is a cube or cylindrical., it could be made of steel or plastic. It could be grey, red or blue in colour. The pen could have a nib, or a fine-tip. In this manner the pen could be created to meet the customer demand in the market. Morphological frame work( also known as the Morphological box) can be used to initiate new product development. DIMENSIONS OPTIONS OPTIONS OPTIONS OPTIONS BODY Shape Cylindrical Hexagonal Square Material Steel Plastic Rubber Colour Black White Red CAP Material Plastic Steel Rubber REFILL Material Plastic Steel Rubber Ink- Material Gel Liquid Ink-Colour Blue Black Red Type Cartridge Jotter Tube NIB Type Roller Fine-tip Diamond Basic Morphological framework of a pen: http://www.scmspune.ac.in/chapter/pdf/Chapter%203.pdf This is a technique which is long drawn and, therefore it may be used to find solutions to complex management problems. III. Osborn Checklist of Questions: It is a product improvement technique. It involves applying a series of words contained in a checklist or a table. This is a technique which uses active questioning to arrive at creative solutions to problems. Important features of Osborn Checklist technique is - For any preliminary solution, certain provocative questions are asked sequentially. - These questions lead to wide modifications …show more content…
What can be copied?
Whom can we emulate?
3 Modify Can the product be changed in terms of Colour, Sound, Odour, Form, and Shape?
4 Magnify How to make the product stronger, higher, add extra value, multiply?
5 Minimise What to subtract? Lower? Smaller? Streamline? Understate?
6 Substitute What else instead? Any other material, approach?
7 Rearrange Any other pattern, layout, sequence, change of pace, change of schedule?
8 Reverse Can it be turned upside down? Reversed role? Change positive to negative?
9 Combine How to blend, combine units, purpose, ideas or appeals?
Attributes listing, Morphological analysis and Osborn’s question checklist is used when a product , process , system or solution is in hand. These techniques are usually oriented towards creative modifications. They are aimed at elaborative creativity.
IV Breakthrough thinking : This is a technique which has evolved over a period of time and it utilizes the various creativity techniques such as Brainstorming , Metaphorical thinking , Synectics and questions checklist. Breakthrough thinking follows a series of steps which help in finding solutions to complex
Steps to be followed by a company which is wanting to use Morphological analysis to create a new product or service. 1. Identify the problem to be solved 2. Identify the dimensions and the options of dimensions 3. Construct the Morphological framework by mapping the dimensions and the respective options. 4. Assess and evaluate the options available within the Morphological framework 5. Eliminate impossible combinations 6. Choose the best combination which solves the problem which was formulated Morphological Analysis of a Pen: The pen in the morphological framework may be combine to form a pen which is a cube or cylindrical., it could be made of steel or plastic. It could be grey, red or blue in colour. The pen could have a nib, or a fine-tip. In this manner the pen could be created to meet the customer demand in the market. Morphological frame work( also known as the Morphological box) can be used to initiate new product development. DIMENSIONS OPTIONS OPTIONS OPTIONS OPTIONS BODY Shape Cylindrical Hexagonal Square Material Steel Plastic Rubber Colour Black White Red CAP Material Plastic Steel Rubber REFILL Material Plastic Steel Rubber Ink- Material Gel Liquid Ink-Colour Blue Black Red Type Cartridge Jotter Tube NIB Type Roller Fine-tip Diamond Basic Morphological framework of a pen: http://www.scmspune.ac.in/chapter/pdf/Chapter%203.pdf This is a technique which is long drawn and, therefore it may be used to find solutions to complex management problems. III. Osborn Checklist of Questions: It is a product improvement technique. It involves applying a series of words contained in a checklist or a table. This is a technique which uses active questioning to arrive at creative solutions to problems. Important features of Osborn Checklist technique is - For any preliminary solution, certain provocative questions are asked sequentially. - These questions lead to wide modifications …show more content…
What can be copied?
Whom can we emulate?
3 Modify Can the product be changed in terms of Colour, Sound, Odour, Form, and Shape?
4 Magnify How to make the product stronger, higher, add extra value, multiply?
5 Minimise What to subtract? Lower? Smaller? Streamline? Understate?
6 Substitute What else instead? Any other material, approach?
7 Rearrange Any other pattern, layout, sequence, change of pace, change of schedule?
8 Reverse Can it be turned upside down? Reversed role? Change positive to negative?
9 Combine How to blend, combine units, purpose, ideas or appeals?
Attributes listing, Morphological analysis and Osborn’s question checklist is used when a product , process , system or solution is in hand. These techniques are usually oriented towards creative modifications. They are aimed at elaborative creativity.
IV Breakthrough thinking : This is a technique which has evolved over a period of time and it utilizes the various creativity techniques such as Brainstorming , Metaphorical thinking , Synectics and questions checklist. Breakthrough thinking follows a series of steps which help in finding solutions to complex