Periodically the Australian Music Industry has gone through constant periods of growth and alteration. Digitisation shows this transformation, as the traditional consumption of live music has shifted from $26 billion to $15 billion over a 15 year span (2014). This modernised landscape, has largely affected the physical presence of the industry's multi-layered persona. This adaptation is presented in the ‘Australian Independent Music Market report’, which stated digital revenue from downloads and streaming services dominated 44 per cent of the market with 33 per cent representing physical sales. Through this modernised identity Australian musicians have lost their distinct character becoming simply their most played song on spotify. My blog
