Examine the pros and cons from the perspective of the Crestview Hospital of the placement of its new billboard directly adjacent to the Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
Crestview Hospital is extremely …show more content…
Briarwood Medical Center in the beginning, fought in marketing before losing market dividend for years. Due to the unfortunate outcome, it persuaded Briarwood Medical Center administrative board to elect a new executive panel. Susan a new representative to the board was hoping to transform things, but end result, unfortunately did not pan out the way they thought the institution improved thereafter. To learn that this was a miss opportunity investors did not like hearing this type of unsatisfactory information. At this attune time health care commerce cannot bear to disregard an enormous marketing connection on the billboards; like they did (Fortenberry,