The publication’s target audience is for young to middle aged woman in Australia that have strong relationships with their family and friends and may have a connection in one way or another to domestic violence who are heavily associated with social media. The sophistication of Mimco products would draw in an audience of woman that would happily spend a substantial amount of money for a beauty accessory as Mimco products are at a high-end scale within similar markets. Their use of the stylistic images oh their Mimco products draws the audience in. Mimco encompasses a strong and inspirational message through their products. The use of the main three words that are consistently used through out the publication; empower, inspire and respect, motivates
