Who are These ads really For?
One Stephen Craig wrote an essay titled “Mens Men and Woman’s Woman”. The essay describes how businesses use gendered style advertising in order to better appeal to their customers. Craig talks about four different styles of advertising. Those being Men’s men, men’s women, women’s women, and women’s men. Men’s men is describing men being stereotypical men. Men’s women is how men can have the girl, and the product that is being advertised. Women’s women shows ads that exploit female stereotypes. Women’s men then shows men being men, but also showing a caring side as well.
The main characteristics of a Men 's Men type of commercial are three younger looking guys at the beach having a seemingly great time …show more content…
In this ad, a woman tries to wake her man up and insists him to take a shower that she had already taken, and that it is now his turn to take one. A young loving man moves painfully and tries to reject her offer in a reasonable manner. However, the woman smiles and says that he was active the night before, sailing into the sea and how sailing is a sport,and an active thing. He smiles back and says how she is also an active woman and smells so great at the same time, saying “How do you do it?” She smiles back and says, “Must be my secret.” - In this theme of women`s men presents a confident woman trying to please herself and her significant other. The women`men are portrayed as handsome, loving, caring and appreciating partner of a women. However in this particular commercial, there was some intriguing adult humour to get their point across.
Next to describe the women’s women style of advertising. The characteristics of this commercial are on the wish list of most women. To be a loving wife, mother and maintaining her slim figure at the same time. In this ad, a woman is shown as she is in deep thought of how she should be maintaining her weight and probably lose some extra pounds by means of …show more content…
He reaffirms and supports his own research that he had conducted in 1990. I believe that Steve Craig has a very valid point in his essay. People (myself included) like to do things that stay in their stereotype. For example, I enjoy playing and watching sports. Sports are something that are well within the stereotype of something that men like to do. A company such as Nike might use this kind of information to show me advertisements more tailored to my liking. For example, using a superstar basketball player to be a spokesman in an ad to sell me Nike branded deodorant. The same thing can go for woman. A stereotype of women is that they are concerned about how they look. Their weight included. Companies (such as Weight Watchers) use this information to their favor as well in their advertising. They use women in their ads that are physically attractive to get other women to buy their products, in an attempt to look like the women they see on tv. I can’t say that I found anything extreme in this essay, I believe his statements were true, such as when he said, “…advertisers structure the gender images in their commercial to match the expectations
One Stephen Craig wrote an essay titled “Mens Men and Woman’s Woman”. The essay describes how businesses use gendered style advertising in order to better appeal to their customers. Craig talks about four different styles of advertising. Those being Men’s men, men’s women, women’s women, and women’s men. Men’s men is describing men being stereotypical men. Men’s women is how men can have the girl, and the product that is being advertised. Women’s women shows ads that exploit female stereotypes. Women’s men then shows men being men, but also showing a caring side as well.
The main characteristics of a Men 's Men type of commercial are three younger looking guys at the beach having a seemingly great time …show more content…
In this ad, a woman tries to wake her man up and insists him to take a shower that she had already taken, and that it is now his turn to take one. A young loving man moves painfully and tries to reject her offer in a reasonable manner. However, the woman smiles and says that he was active the night before, sailing into the sea and how sailing is a sport,and an active thing. He smiles back and says how she is also an active woman and smells so great at the same time, saying “How do you do it?” She smiles back and says, “Must be my secret.” - In this theme of women`s men presents a confident woman trying to please herself and her significant other. The women`men are portrayed as handsome, loving, caring and appreciating partner of a women. However in this particular commercial, there was some intriguing adult humour to get their point across.
Next to describe the women’s women style of advertising. The characteristics of this commercial are on the wish list of most women. To be a loving wife, mother and maintaining her slim figure at the same time. In this ad, a woman is shown as she is in deep thought of how she should be maintaining her weight and probably lose some extra pounds by means of …show more content…
He reaffirms and supports his own research that he had conducted in 1990. I believe that Steve Craig has a very valid point in his essay. People (myself included) like to do things that stay in their stereotype. For example, I enjoy playing and watching sports. Sports are something that are well within the stereotype of something that men like to do. A company such as Nike might use this kind of information to show me advertisements more tailored to my liking. For example, using a superstar basketball player to be a spokesman in an ad to sell me Nike branded deodorant. The same thing can go for woman. A stereotype of women is that they are concerned about how they look. Their weight included. Companies (such as Weight Watchers) use this information to their favor as well in their advertising. They use women in their ads that are physically attractive to get other women to buy their products, in an attempt to look like the women they see on tv. I can’t say that I found anything extreme in this essay, I believe his statements were true, such as when he said, “…advertisers structure the gender images in their commercial to match the expectations