Medicalization is created when emotions, traits and social issues are publically linked to real medical issues or used to create their own treatable conditions. These links can be created though television, online, in newspapers, or even during a doctor patient meeting. Before discussing the propaganda of medicalization directly under the propaganda model of ownership, advertising, sourcing, flak, and god/devil terms it is important to focus on how a specific medicalization has been created using a case …show more content…
Until the 1960s, impotence was not socially seen as something that needed medical treatment, it was natural to aging. According to Dr. Margaret Lock of McGill University, social and cultural norms have put pressure on the medicalization of aging, a view that impotence, amongst many other topics are being to be labeled as medical issues because of the culture and political constructions of “moral order”. One solution to the problem that has been created are vacuum erection systems, also under the medicalization category they have been taking money away from actual medical issues, according to White House Digital Correspondent Devin Dwyer, Medicare spent 38.6 million dollars on these impotence vacuums. After the founding of the International Society for Impotence Research in 1982 funding has poured into the hands of medical researchers, funding that could have been used for the most profound medical diseases was rather helping to develop penial injections and implants. Viagra was approved by the FDA in 1998. Viagra is purely medicalization, creating more health issues than it solves, according to Viagra.com taking Viagra creates the risks of permanently damaging you penis, losing vision in one or both of your eye and losing hearing in one or both of your ears. Impotence is not a issue that needs medical attention, the