To begin with, representation is all about understanding the choices that are made when it comes to portraying something or someone in media. The representation of media to an extent shapes one’s perspective of views. Representation is often explained as (or theorised as) a performance of resemblance (as an act of image-making) or even imitation. (Summers, 1996:3). The same representation could mean different things to different people based on how it is decoded by their own life experiences, places they have lived, age and other familiar media texts as any representation can never be 100% accurate, due to the powerful effect of visual representation. The same woman could be represented differently with effect of make- up, cropping, framing, etc. to give different meaning or how it would affect her image. What this denotes is that every media representation supports somebody’s own point of
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Women are very often viewed as sex objects as they are made to look alluring and appealing in order to gain attraction from a section of the audience. Research shows that over-weight actresses tend to receive negative comments from other male characters about their bodies, and ‘’80% of these comments are followed by canned audience laughter’’ (Fouts, 2002). Media has played a big role in the negative perception of women represented in adverts.
An example is the ‘L’Oréal beauty company which always shows beautiful young women with smile and ‘perfect skin’ which actually appeals to audience more than the actual product advertised. Due to adverts like this women aspire for things that are impossible forgetting that this ads are have gone through different process of ‘perfection’ because a representation like this beautiful young women in adverts go a longer way from selling the advertised products because they actually connote the ‘perfect’
Women are very often viewed as sex objects as they are made to look alluring and appealing in order to gain attraction from a section of the audience. Research shows that over-weight actresses tend to receive negative comments from other male characters about their bodies, and ‘’80% of these comments are followed by canned audience laughter’’ (Fouts, 2002). Media has played a big role in the negative perception of women represented in adverts.
An example is the ‘L’Oréal beauty company which always shows beautiful young women with smile and ‘perfect skin’ which actually appeals to audience more than the actual product advertised. Due to adverts like this women aspire for things that are impossible forgetting that this ads are have gone through different process of ‘perfection’ because a representation like this beautiful young women in adverts go a longer way from selling the advertised products because they actually connote the ‘perfect’