Article: “Media Globalization” by Eoin Devereux
1. The main purpose of the article
The main purpose of this article is that media is changing and we are gaining more and more access to information. Globalization is the basis of the fast-paced modern world, of how technology is quickly advancing.
2. The key question that the author addresses
The key question that the author addresses is: What is globalization and how is it defined today?
3. The most important info
The most important information in this reading is we contribute to a society of media that is widespread around the world. There are several theories that try to explain globalization, but there is still no true meaning or definition. Understanding how everything changes in …show more content…
The global society approach is the first theory of globalization. People’s lives are affected by the media, and that the globalization of media creates awareness. Controversial issues are then mostly on people’s minds, making the issues circulate through the masses. A backlash against this theory is that there is global inequality. In the media, it is shown as the ‘flashy, everything is good’ persona, while in all truth, there is some not so ‘pretty’ parts of the media such as poverty.
The global culture approach is the second theory of globalization. This approach argues the idea of culture being all the same. All cultures become one, and there are no questions about it. The dominant ideology is followed and nobody will rebel.
The World System approach, the third theory, focuses on capitalism as a dominant force in globalization. In order to make the most money, this approach argues that producing content that will entice consumers will translate into money and therefore, profits.
Lastly, the Global capitalism approach focuses on the effects of globalization on capitalism. The theory argues that this is the epitome of capitalism and the political and economic parts of globalization will benefit the most. The ideology of consumerism is discussed, and that media promotes encourages consumerism by showing content that shows the ideals of living a certain …show more content…
The connection between human beings is slowly diminishing, (where distance is becoming a thing of the past) how communication tools are used to one’s advantage, and how issues are always top of mind. This also translates into the convergence of culture but is backlashed for underreporting.
Transnational media industries are small companies that are big parts of influencing global media. They create more ‘worldly’ and more ethnically diverse content to influence the mass audiences.
Homogenization is the idea of having multiple cultures merging into a single culture. According to the global culture approach to globalization, homogenization is the convergence of differences in culture to be integrated into a single, universal culture. Dominant ideologies are the most evident in homogenization.
Information-rich and poor is defined as who is considered wealthy and developed, where the information poor, is deprived of this. The information-rich are able to extract as much information at their disposal and can create media content. As for the deprived information poor, they are not able to have this information to use, and therefore causing a lack in literacy as well as not being well off and considered as ‘poverty’ per se and that is undervalued in
1. The main purpose of the article
The main purpose of this article is that media is changing and we are gaining more and more access to information. Globalization is the basis of the fast-paced modern world, of how technology is quickly advancing.
2. The key question that the author addresses
The key question that the author addresses is: What is globalization and how is it defined today?
3. The most important info
The most important information in this reading is we contribute to a society of media that is widespread around the world. There are several theories that try to explain globalization, but there is still no true meaning or definition. Understanding how everything changes in …show more content…
The global society approach is the first theory of globalization. People’s lives are affected by the media, and that the globalization of media creates awareness. Controversial issues are then mostly on people’s minds, making the issues circulate through the masses. A backlash against this theory is that there is global inequality. In the media, it is shown as the ‘flashy, everything is good’ persona, while in all truth, there is some not so ‘pretty’ parts of the media such as poverty.
The global culture approach is the second theory of globalization. This approach argues the idea of culture being all the same. All cultures become one, and there are no questions about it. The dominant ideology is followed and nobody will rebel.
The World System approach, the third theory, focuses on capitalism as a dominant force in globalization. In order to make the most money, this approach argues that producing content that will entice consumers will translate into money and therefore, profits.
Lastly, the Global capitalism approach focuses on the effects of globalization on capitalism. The theory argues that this is the epitome of capitalism and the political and economic parts of globalization will benefit the most. The ideology of consumerism is discussed, and that media promotes encourages consumerism by showing content that shows the ideals of living a certain …show more content…
The connection between human beings is slowly diminishing, (where distance is becoming a thing of the past) how communication tools are used to one’s advantage, and how issues are always top of mind. This also translates into the convergence of culture but is backlashed for underreporting.
Transnational media industries are small companies that are big parts of influencing global media. They create more ‘worldly’ and more ethnically diverse content to influence the mass audiences.
Homogenization is the idea of having multiple cultures merging into a single culture. According to the global culture approach to globalization, homogenization is the convergence of differences in culture to be integrated into a single, universal culture. Dominant ideologies are the most evident in homogenization.
Information-rich and poor is defined as who is considered wealthy and developed, where the information poor, is deprived of this. The information-rich are able to extract as much information at their disposal and can create media content. As for the deprived information poor, they are not able to have this information to use, and therefore causing a lack in literacy as well as not being well off and considered as ‘poverty’ per se and that is undervalued in