Titus ' materialistic attitude comes when he is angry and cut off from his parents: all it takes for his parents to make him content again is them agreeing to buy him an upcar which is flying car. His obsession with his upcar goes on to act as a symbol of his wealth and materialistic attitude. This materialistic attitude is caused by the constant advertising and images projected by the corporations and media in their feed. Feed is a device wired to one 's brain that lets you access the internet through one 's brain. The corporations who run the feed build up consumer profiles about the users and give recommendations based on these. Violet, Titus’s girlfriend, notices that if a person is interested in a certain item, or considering to purchase it, the feed will begin to display advertisements, statistics, and bargain prices on the item. When they go into the store Bebrekker & Karl, they ask an employee about a searchlight. When the employee begins to direct them to a shelf with searchlights, the feed sends them specs on it, and other bargains throughout the store. Titus and Violet realize that "Bebrekker & Karl was bannering [them] big. It was, We 've streamlined the Tesla coil for personal use-you can even wear it in your hair! With these new, da da da, and Relax, yawn, and slump! While our greased cybermassage beads travel up and down your back! …show more content…
According to “Consumerism and its Discontents,” when “people organize their lives around extrinsic goals such as product acquisition, they report greater unhappiness in relationships, poorer moods, and more psychological problems” (DeAngelis 2). talk about how even though one buys a lot and has luxurious things, it doesn’t mean they are necessarily happy.However, this doesn’t mean that people who aren’t materialistic are happy. The differences in “life satisfaction between more and less materialistic people are relatively small” (DeAngelis 2). In “We Are What We Consume”, it talks about how we are exposed to ideal standards which can lead us “to create identities that include negative conceptions of our own attractiveness, but it can lead us to spend a lot of money consuming products in the hope of changing our appearance (and the corresponding part of our identities)” (Zimmerman 1). This can lead to unhappiness in an individual due to believe the ideal standards are not being