This part of us is now controled by malls. Each day, they have a way to make us want new things. Brands. games and new gadgets are shared by the media as if they would lead to an easier life. Reserchers of a study published in Neuron explained the brain's reaction when it's in contact with the idea of buying stuff. The result was that each time a subject adored the things they saw, a brain's part named the nucleus accumbens lit up. Even the act of thinking to buy what we like is affecting the brain. This is what's happening to us when we walk into the mall and there is pictures of new suff all around the place. Of course, when there's a lot of discounts on the products we like, we tend to go shopping. It seems like the world is going crazy when those sales are at their top level. For exemple, the black friday sale is the day that we either want to go run get a new product, or hide in our place because we are scared of the world. It is the same thing for the boxing day event. We don't need new things, but we buy it anyway because it's in sale. The stores manipulate us by our desire to own new stuff and it works pretty well. In brief, the majority of our society is participating at those ''special'' days in the mall. This observation connects us with an excessive
This part of us is now controled by malls. Each day, they have a way to make us want new things. Brands. games and new gadgets are shared by the media as if they would lead to an easier life. Reserchers of a study published in Neuron explained the brain's reaction when it's in contact with the idea of buying stuff. The result was that each time a subject adored the things they saw, a brain's part named the nucleus accumbens lit up. Even the act of thinking to buy what we like is affecting the brain. This is what's happening to us when we walk into the mall and there is pictures of new suff all around the place. Of course, when there's a lot of discounts on the products we like, we tend to go shopping. It seems like the world is going crazy when those sales are at their top level. For exemple, the black friday sale is the day that we either want to go run get a new product, or hide in our place because we are scared of the world. It is the same thing for the boxing day event. We don't need new things, but we buy it anyway because it's in sale. The stores manipulate us by our desire to own new stuff and it works pretty well. In brief, the majority of our society is participating at those ''special'' days in the mall. This observation connects us with an excessive