Marketing Mix
Product The organic wholesale market provides its customers with low prices on selected natural and organic nationally certified products in a wide variety of merchandise categories. The organic wholesale market will carry 400 private label items. The major natural and organic products will include a variety of fruits, vegetables, dairy, poultry, juices, snacks, coffee, seafood, seeds, vitamins, medicine, cosmetic, diet, and personal heigene products. The organic wholesale market will also offer environmentally friendly products such solar candles, cloth napkins, biodegradable pots, energy saving bulbs, rechargeable batteries, toilet dams, low flow shower heads, high efficiency electronics, non-toxic cleaners, low voc paint, …show more content…
With every new location, the organic wholesale market reaches out to the local businesses, offering them membership. This is not only limited to businesses, but to medical offices and schools as well. Part of the companies goal is to become a monumental part of the community 's health and wellness efforts. Cause Promotions- Cause promotions is the most well known of the company 's promotional efforts. A percentage of the proceeds from the various departments will be donated to the appropriate correlating cause. The company 's staff is also encouraged to participate in volunteer work or fund-raising events. Public Relations- The organic wholesale market allows customers to sample many of the products throughout the store. The company provides its customers with 100% satisfaction guarantee on their memberships and merchandise. They will provide a full refund for most products. The company also offers its employees competitive wages, generous benefits, and promotes a wellness program to minimize employee turnover. Many customers continue to shop with the organic wholesale market based on the exceptional treatment of …show more content…
The company targets areas with higher levels of organic consumers and supporters. These are mainly pr-existing markets, in urban areas, with an average income of $40,000-$75,000. The company found increasing numbers when the markets are within close proximity. Another attraction of the locations would be the environmentally responsible and resource efficient building designs. Although the location is important, the company believes its low prices and unique products will attract customers.
References
(2013). List of Over 400 Companies that Provide Non-GMO Products Compiled by The Non-GMO Project. Natural News Buzz. Retrieved on May 5, 2016. From : http://buzz.naturalnews.com/000950-Non-GMO_Project-non-GMO_products-company_list.html
Khurana, A (2010).Marketing Strategies of Costco. ManagementParadise.com. Retrieved on May 5, 2016. From: http://www.managementparadise.com/forums/marketing-management/209222-marketing-strategy-costco.html Persad, M (2013). 16 Eco-Friendly Products For The Home In Honor Of Earth Day 2013 (PHOTOS). Huffpost Home. Retrieved on May 5, 2016. From : http://www.huffingtonpost.com/2013/04/22/eco-friendly-products-earth-day_n_3118489.html
Conlin, M (2014). 10 Eco Friendly Businesses For Service Industry Entrepreneurs. Ecopreneurist. Retrieved on May 5, 2016. From :
Product The organic wholesale market provides its customers with low prices on selected natural and organic nationally certified products in a wide variety of merchandise categories. The organic wholesale market will carry 400 private label items. The major natural and organic products will include a variety of fruits, vegetables, dairy, poultry, juices, snacks, coffee, seafood, seeds, vitamins, medicine, cosmetic, diet, and personal heigene products. The organic wholesale market will also offer environmentally friendly products such solar candles, cloth napkins, biodegradable pots, energy saving bulbs, rechargeable batteries, toilet dams, low flow shower heads, high efficiency electronics, non-toxic cleaners, low voc paint, …show more content…
With every new location, the organic wholesale market reaches out to the local businesses, offering them membership. This is not only limited to businesses, but to medical offices and schools as well. Part of the companies goal is to become a monumental part of the community 's health and wellness efforts. Cause Promotions- Cause promotions is the most well known of the company 's promotional efforts. A percentage of the proceeds from the various departments will be donated to the appropriate correlating cause. The company 's staff is also encouraged to participate in volunteer work or fund-raising events. Public Relations- The organic wholesale market allows customers to sample many of the products throughout the store. The company provides its customers with 100% satisfaction guarantee on their memberships and merchandise. They will provide a full refund for most products. The company also offers its employees competitive wages, generous benefits, and promotes a wellness program to minimize employee turnover. Many customers continue to shop with the organic wholesale market based on the exceptional treatment of …show more content…
The company targets areas with higher levels of organic consumers and supporters. These are mainly pr-existing markets, in urban areas, with an average income of $40,000-$75,000. The company found increasing numbers when the markets are within close proximity. Another attraction of the locations would be the environmentally responsible and resource efficient building designs. Although the location is important, the company believes its low prices and unique products will attract customers.
References
(2013). List of Over 400 Companies that Provide Non-GMO Products Compiled by The Non-GMO Project. Natural News Buzz. Retrieved on May 5, 2016. From : http://buzz.naturalnews.com/000950-Non-GMO_Project-non-GMO_products-company_list.html
Khurana, A (2010).Marketing Strategies of Costco. ManagementParadise.com. Retrieved on May 5, 2016. From: http://www.managementparadise.com/forums/marketing-management/209222-marketing-strategy-costco.html Persad, M (2013). 16 Eco-Friendly Products For The Home In Honor Of Earth Day 2013 (PHOTOS). Huffpost Home. Retrieved on May 5, 2016. From : http://www.huffingtonpost.com/2013/04/22/eco-friendly-products-earth-day_n_3118489.html
Conlin, M (2014). 10 Eco Friendly Businesses For Service Industry Entrepreneurs. Ecopreneurist. Retrieved on May 5, 2016. From :