Swot Analysis Lululemon

Executive Summary: Lululemon is a clothing company that offers yoga clothing while promoting a be healthy brand. Lululemon is becoming a very popular and has locations throughout the world. They have made being a customer for them an experience through their sponsored events. The increase of interest in yoga plays a big role as “the largely female population of yogis has increased by 50 percent to more than 36 million” (329). Lululemon became immediately popular and they ranged in colors, cuts, fabrics, and apparels. Lululemon products quickly became an item of status and don’t need to mark down prices. They create a valuable customer experience to make the price worth it.
1. Relative to customer value, explain customers’ willingness to pay premium prices for Lululemon’s products.
Lululemon’s …show more content…
I think that it still would be very successful because of the events it supports and the demand for quality yoga wear, but I think that it would blend in with other athletic stores. Under Armor, Nike, Gap are all fighting at similar prices, but if you see someone wearing Lululemon, you know that it is high-quality. In contrast, the premium prices are separating Lululemon from the bunch. “While all the top athletic apparel brands have now jumped on board with their own lines of yoga wear, Lululemon is priced at the top of the heap” (330). They are successful with premium pricing strategy, and I don’t think that they would be successful with a price- skimming strategy. Since the market is so status orientated, I don’t think they would be as interested in the product if later consumers can buy the product easily after a certain time. I don’t think that it would have thrived with a market penetration strategy because there are many companies offering low prices and fewer offering an expensive