Love Your Melon Observation

For my observation paper, I decided to sit in on a meeting for the club “Love Your Melon”. Love Your Melon, which has been present on campus for two years, is focused on selling knit beanies, with proceeds going to childhood cancer research and awareness. The club was founded by millennials on college campuses, and is present throughout the country. I decided to go to a meeting for Love Your Melon, which takes place at night on campus. The club, although relatively new, seems to be very well organized and task oriented. The club meeting consisted of thirteen people, with me and one other person being the only people to be attending for the first time. I arrived at exactly 6:55, and those first five minutes I was there was heavily social, with …show more content…
The first section was in the style of a lecture, as was about a marketing plan that encourages people to go online and buy the products. This section was very controlled by the eboard, with bullet point statements being made with a quiet but actively listening audience. The second section was discussion based, with members of the club pitching potential ideas for advertising, such as ideas for tabling. This section immediately resulted in a plan being made to table at an upcoming soccer game on campus, along with volunteers and times. After a plan was created in an impressively short time, the third section on the agenda began. The club discussed supplementary items to the beanies sold online that are tangible to be able to sell on campus, such as crafts. Discussion time was spent on this, and while a plan was not created as quickly as the plan for tabling, many members threw out ideas and the subject was marked as the most important discussion topic for the next meeting. Finally, the last part of the meeting was designated for questions that the members have for the eboard. The question and answer portion was short, the meeting came to a conclusion, and most people left immediately while a few stated to