Introduction
Logos are said to be the face of a company no substance whether it is a little one or a multinational huge. Cols’ computer shop is a new computer shop opening in the Bolton area. In this report I will be investigate methods of promoting Cols’ computer shop and show how I came to create the final logo. I will the research I made to help me come to my decision. I also be used existing companies back up my research and point. I will also be discuss the benefits and drawbacks of different type of digital entertainment. I will also discuss how this research together with the target audience has influenced the design of the logo. Final I will be given a recommendations on other …show more content…
First thing was you have keep it simply and they did not use more 3 colour. You also have to make it colourful but not too colourful. Other thing that you have keep your target audience in mind when create the logo. Take the McDonalds logo for example it have has two main shade of colour golden, red and also white text. It does so that it meet its target audience which most of the general public. When create a logo you to think of each part of the logo design is a practical way, the colours, fonts and the general shape and size can be different for each state of brand awareness. Logo is a business, if you remember that you must reach the target audience most strongly. How to make your logo successful is simple. It also strong logos not only brand the identity of a company but they last the test of time. Though logos might be altered over the course of time, they are easily recognizable, despite the modifications. Let 's take a look at a few case studies. A logo is a defining source of identity for most companies, therefore it must be powerful and …show more content…
Also to can help you if you have want to expand your business. You probable would use TV advert as it very expensive so as alternatives you want to use YouTube. I would recommend that create a YouTube page as this can help you reach target audience and you can have video tell about you. Also help YouTube page would much cheaper than adverts on TV. Logo Design
In this section I will be talk about how the logo create using Photoshop and the tools I used. First tool I use was the paint bucket tool for background which I choose red - why I used rounded rectangle to make the bottom of laptop and I choose black for the colour. Then applying Gradient Overlay to make it look more real. After this I create another round rectangle to top of the lepton (screen) and chose black for the colour. Final I add the company name to it which it in red. Below is the final logo design. As you can I have only two colour in the section I will explain why I did this.