Listing agents are critical to helping develop the best marketing strategies for getting your home sold at the best price and quickly. You need to take the time to pick this person; you’re putting a major asset that will affect your future decision into their hands. Just as important this person is going to be in your life daily for the next two to six months, you need to trust them and like working with them.
Start with an agent coming to your home for a preview. They know what buyers are looking for and what the big attractions are for selling your home quickly. They can also tell you what needs to be done quickly to present your homes best features for selling your home at the best marketable price. It’s your chance to get a feel for how they feel about your home and how you feel about working with this person’s suggestions for selling the home. The recommendations may be minor from new paint, redecorating and uncluttering to a few landscape tips as well, all things that can be done within a minimal amount of time to get your home prepared for the market. Next ask then to run a competitive market analysis (CMA) of similar homes in the neighborhood, which have recently sold based on identical features; size, age and condition of the home. The information will help you understand the pricing buyers are willing to pay for a home like yours. As the seller, be sure to look at the time it took for these homes to sell, in particular, the faster selling ones. How do they compare to your home? If your home has more improvements and upgrades work with your listing agent to determine a true market value for the home before you rush into listing it on the market for sale. Now that you are comfortable about what your home’s market value, it’s time to look at the marketing strategy. Ask the listing agent what they plan on doing and what they expect the market will do with a home like yours? If you like what you hear and you see actual results from the CMA report that matches what they are telling you, you may have found your listing agent. In the state of California, the real estate markets change daily and your listing agent is familiar with the market conditions and the buyer trends for getting your home listing, marketed and sold. …show more content…
In most cases at this point you’re going to need to sign an agreement with the listing agent, so it’s time to make a selection and a commitment. Don’t expect the listing agent to have buyers ready to purchase your home the same day it’s listed. It can happen, but the reality of selling a home takes time.
What Listing Agent Do
Marketing Plan
Now it’s time to develop the marketing plan. Ask your listing agent, they have the experience of what buyers want and know the neighborhood’s best features for attracting buyers. Of course the yard sign needs to go up with contacts for interested buyers and other local realtors. Promotion flyers, MSL listing and internet videos need to be posted once the “to do” list is completed. Get prepared for your first preview by local realtors and then open house for potential buyers.
Screen Buyers
Listing agents screen potential buyers for your home once it goes on the market for sale. Offers should start coming in quickly, just don’t overly excited, you want to make sure the buyer is qualified and interested in paying the sales price. This is where the listing agent can help; they have access to data and profiles on the buyers to verify the buyer’s interest and ability to purchase the home, some with preapprovals from lending institutions. Showcasing Your Home Your listing agent is going to coordinate these showing and needs your cooperation to attract buyers who are ready to purchase a home now. The first preview will be for local realtors and your listing agent will come back with some valuable information from these first viewers on the conditions of your home and its potential for their prospect buyers. This is a business transaction, so don’t take
Start with an agent coming to your home for a preview. They know what buyers are looking for and what the big attractions are for selling your home quickly. They can also tell you what needs to be done quickly to present your homes best features for selling your home at the best marketable price. It’s your chance to get a feel for how they feel about your home and how you feel about working with this person’s suggestions for selling the home. The recommendations may be minor from new paint, redecorating and uncluttering to a few landscape tips as well, all things that can be done within a minimal amount of time to get your home prepared for the market. Next ask then to run a competitive market analysis (CMA) of similar homes in the neighborhood, which have recently sold based on identical features; size, age and condition of the home. The information will help you understand the pricing buyers are willing to pay for a home like yours. As the seller, be sure to look at the time it took for these homes to sell, in particular, the faster selling ones. How do they compare to your home? If your home has more improvements and upgrades work with your listing agent to determine a true market value for the home before you rush into listing it on the market for sale. Now that you are comfortable about what your home’s market value, it’s time to look at the marketing strategy. Ask the listing agent what they plan on doing and what they expect the market will do with a home like yours? If you like what you hear and you see actual results from the CMA report that matches what they are telling you, you may have found your listing agent. In the state of California, the real estate markets change daily and your listing agent is familiar with the market conditions and the buyer trends for getting your home listing, marketed and sold. …show more content…
In most cases at this point you’re going to need to sign an agreement with the listing agent, so it’s time to make a selection and a commitment. Don’t expect the listing agent to have buyers ready to purchase your home the same day it’s listed. It can happen, but the reality of selling a home takes time.
What Listing Agent Do
Marketing Plan
Now it’s time to develop the marketing plan. Ask your listing agent, they have the experience of what buyers want and know the neighborhood’s best features for attracting buyers. Of course the yard sign needs to go up with contacts for interested buyers and other local realtors. Promotion flyers, MSL listing and internet videos need to be posted once the “to do” list is completed. Get prepared for your first preview by local realtors and then open house for potential buyers.
Screen Buyers
Listing agents screen potential buyers for your home once it goes on the market for sale. Offers should start coming in quickly, just don’t overly excited, you want to make sure the buyer is qualified and interested in paying the sales price. This is where the listing agent can help; they have access to data and profiles on the buyers to verify the buyer’s interest and ability to purchase the home, some with preapprovals from lending institutions. Showcasing Your Home Your listing agent is going to coordinate these showing and needs your cooperation to attract buyers who are ready to purchase a home now. The first preview will be for local realtors and your listing agent will come back with some valuable information from these first viewers on the conditions of your home and its potential for their prospect buyers. This is a business transaction, so don’t take