Kroger's 5 Forces Analysis

It is apparent that Walmart on 2818 in Bryan, Texas, positions itself differently than the other local grocery stores. This Walmart even positions itself differently than the other Wal-Mart’s that are in town. Seeing how the different grocery stores model themselves gives a better understanding of the retail grocery store industry as whole. The retail grocery store industry ranges from your big name brand stores such as Wal-Mart, H-E-B (southern regions), Kroger, to smaller mom and pop stores. All of these stores vary on the customer base that they are trying to target. The Walmart that we visited targeted their store layout, offers, and products to push more for the low-income families as well as college students.
BUSINESS MODEL
When trying to compete in the market, grocery stores must try to differentiate themselves from one another. These stores have to differentiate themselves in ways that bring value to the customers, with an attraction that will allow buy-in or that will put them at an advantage over their competitors. This was something that Walmart really pushed for with grocery pick-up and lower prices. All across the …show more content…
Competition is pretty high even within the local Bryan/College Station community. There is a strong brand preference with H-E-B in southern regions, specifically Texas. This is where Wal-Mart has to try and overcome this competition by strategically placing their stores along busy roads such as FM 2818. This will make it more visible for consumers and easier to access. Walmart also has an option to pick up items and many of the emergency items are placed in the front of the store, so that customers do not have to go all over the store to find certain items. This promotes accessibility and convenience for customers who are busy and would prefer going in and out of the store quickly. All of these are contributing factors that position Wal-Mart to compete with the local