The mission statement of JPMorgan Chase states that its corporate responsibility is to the general public. According to its website: “Every day, we strive to make our firm a good corporate citizen and the most respected financial-services institution in the world.” For the bank providing good products alone is not enough, delivering outstanding customer services is a key factor for a long term success and organic growth. For instance, in 2011, they moved from been organized around products to focused on their customers first. Additionally, they invest in technology to benefit customers with faster, better and cheaper services and products. Therefore, their products and customers are interrelated with each other. JPMorgan Chase works to provide
