Few athletes transcend stardom for a specific sport and become recognized worldwide. The Jumpman, Michael Jordan is idolized for what he represents. In 1885 he stepped on the hardwood under NBA cameras for the first time bringing along with him the now iconic Air Jordan 1 sneaker. Wearing his own brand to win NBA rookie of the year, he quickly ascended with a multitude of NBA successes as an MVP, the defensive player of the year, Olympic gold medalist as well as six NBA championships. With Michael’s notoriety and attention growing so was the Jordan shoe line transforming into the now million-dollar industry that is Jordan Sneakers. Fans tuned into the NBA to watch Mike soar from the free throw line in the iconic Jordan 4’s, dunk over defenders
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I believe that Jordans primarily thrive off of media hype toward the brand. The company, for years, has been able to charge ridiculous prices because they limit the inventory. Limiting the availability of an average shoe manipulates the consumer to this twisted idea that Jordan brand is distinguished amongst the horde of sneaker companies. The brand recognition around the greatest player to every play is an enormous selling point as well. Phil Knight, the co-owner of Nike, was a genius to sell the world on this idea that inside each sneaker box is not only the shoes but the chance to “be like Mike.” Sneaker collectors fiend over retro jewels that remind them of watching Mike in their living rooms, and then rushing to the driveway to practice his signature moves during the commercial breaks. Resell and sneaker value summit as those kids age and seek out the old, classic Jordans they remember from their childhood. With the increase in popularity, the company now can mass produce below average shoes with the knowledge that they will sell …show more content…
These are the iconic shoes Jordan wore for his first 14 years in his historic career (including his last championship). Since 1999, the year after the Jordan 14 was conceived, no new model has become a memorable shoe. Jordan was known for the retro, bulky style of the 80’s and 90’s so the streamlined, slim style of today is a polar opposite. With sneaker technology expanding, the brand has yet to create a new design that modern consumers love so Jumpman is forced to revert back to releasing 1 through 14s to stay competitive with other companies. With the introduction of the highly successful Adidas Yeezy models and new designs by Under Armour, Jordans are struggling to remain a contender. I believe in 20 years Jordan rereleases will be so played out that the company will become irrelevant. Nothing quite resembles exactly what Michael Jordan has done in our country. From securing his rightful place as the world’s greatest basketball player to becoming the sneaker juggernaut alongside Nike. Next time you consider buying shoes, remember the factors involved, both positive and negative. Just because a brand has unlimited publicity does not mean that the quality and innovation are the necessarily above the competition. Are you willing to pay $200 for the dream to “be like
I believe that Jordans primarily thrive off of media hype toward the brand. The company, for years, has been able to charge ridiculous prices because they limit the inventory. Limiting the availability of an average shoe manipulates the consumer to this twisted idea that Jordan brand is distinguished amongst the horde of sneaker companies. The brand recognition around the greatest player to every play is an enormous selling point as well. Phil Knight, the co-owner of Nike, was a genius to sell the world on this idea that inside each sneaker box is not only the shoes but the chance to “be like Mike.” Sneaker collectors fiend over retro jewels that remind them of watching Mike in their living rooms, and then rushing to the driveway to practice his signature moves during the commercial breaks. Resell and sneaker value summit as those kids age and seek out the old, classic Jordans they remember from their childhood. With the increase in popularity, the company now can mass produce below average shoes with the knowledge that they will sell …show more content…
These are the iconic shoes Jordan wore for his first 14 years in his historic career (including his last championship). Since 1999, the year after the Jordan 14 was conceived, no new model has become a memorable shoe. Jordan was known for the retro, bulky style of the 80’s and 90’s so the streamlined, slim style of today is a polar opposite. With sneaker technology expanding, the brand has yet to create a new design that modern consumers love so Jumpman is forced to revert back to releasing 1 through 14s to stay competitive with other companies. With the introduction of the highly successful Adidas Yeezy models and new designs by Under Armour, Jordans are struggling to remain a contender. I believe in 20 years Jordan rereleases will be so played out that the company will become irrelevant. Nothing quite resembles exactly what Michael Jordan has done in our country. From securing his rightful place as the world’s greatest basketball player to becoming the sneaker juggernaut alongside Nike. Next time you consider buying shoes, remember the factors involved, both positive and negative. Just because a brand has unlimited publicity does not mean that the quality and innovation are the necessarily above the competition. Are you willing to pay $200 for the dream to “be like