He views unionism as a form of liberalism and that liberalism is an Ulster-Scots tradition. He supports the union with Great Britain while firmly opposing reunification with Ireland. He defines himself as an "Ulster Liberal" to show that he supports the tradition of liberalism and the Ulster-Scots culture against those who do not, in his opinion.
Laird portrays the Unionist cause as a rebel cause fighting against the nationalists. He views his resistance against the Sunningdale Agreement as rebellion whereas it would not have been seen too rebellious by him. In his view, the Unionists were politically oppressed by nationalist groups. The Unionists, while targeted by nationalists, were the majority in Northern Ireland and were not politically suppressed. He casts him and the other Ulster Scots as a minority, also oppressed by the nationalists, though they were not treated differently than the other Ulster