He had no clue where to start. He was thinking that he might want to include his name somewhere in the title. After a long time of thinking, he narrowed it down to two options: Joe Muggs or Starbucks. He couldn’t decide on which one he wanted, so he decided to ask people who were walking by to help him decide. By the end of the day, Joe Muggs had a total of 43 votes and Starbucks had a score of 57. He immediately went to the store to buy big letters to put on the front of the building.
“S-T-A-R-,” he said as he picked out the letters, “B-U-C-K-S.”
The “cha-ching” of the cash register made it final, his store’s name was Starbucks.
Once he got the letters up, he opened the next day. He couldn’t wait any longer. He waited at the cash register for someone to open the door. No one walked in on the first day. He decided that he might need to advertize. He was willing to do anything for his business, especially since he didn’t want to give up so soon in the process. He made a poster and put it up around a busy corner so that many people would see it.
That day, someone walked in. She was a tourist, so she didn’t know that it was a new building. She ordered a hot latte with whipped cream on top.
Once he gave it to her, he asked, “Do you mind telling people about my restaurant, it’s new and not many people have come …show more content…
The next day, a big crowd of people came through. As Joe gave them all their orders, he asked them how they had heard of his restaurant. They explained to him that they had seen his restaurant get reviewed by a food critic and how it got a 5/5. They said that the food critic explained how good and how cheap his products were. Joe was astounded and later found out that the lady who walked in the second day, was in fact a food critic. He couldn’t believe that of all people, a famous food critic walked into his restaurant and actually enjoyed it.
Everyday more and more people started coming in. After a year had passed, Joe raised his prices a little to increase his income. Some people even came in and asked for a job. He was of course very lenient on who he picked, because he knew that he should give them a chance just like the other coffee restaurant gave him one. His business kept growing and growing. He started making more Starbucks around the area. Today (2017), there are Starbucks all the way across the