Jirir Case Study Jarir

Improved Essays
We studied the external factors that contribute to obstruct the receiving vision is that we lead library in the Middle East that we must broaden the base of our customers and increase our revenue expansion in our gallery with interest the development and quality.
Opportunities:
Political, governmental, economic:
1- Fluctuation in oil price:
An opportunity of Jarir because most bookstore materials are oil outputs, thus supposed to lower oil prices are dropping their prices, leading to an increase in the level of profit.

2- Demand shifts for different categories of goods and services:
Is an opportunity for the bookstore Jarir because Jarir dealt with the different categories of the diversity of its products and services, did not continue on
…show more content…
Porter forces:
8- Competition: the number of competitors in the market of many, but they are not strongly mark Jarir now and with, Jarir, to support the trademark more than during the special offers, ad campaigns and electronic marketing in social networking sites.
9- The negotiating strength of customers: We paid Jarir much satisfaction of their clients with products and high-quality services at competitive prices, and focus on the expansion of its customer base more and more and helped to increase its profits.
10- The negotiating strength of suppliers:
In the area of the company there are many suppliers, and this helped to selection of the resources at the best price and high quality and did not yield to the Jarir many suppliers, where it established its own brand ( Rocco) office supplies and school where most of its products, and this has helped to reduce the costs of purchasing the

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