Substitutes are two goods for which an increase in the price of one leads to an increase in the demand for the other. Complements contrast this in that they are two goods for which a decrease in the price of one leads to an increase in the demand for the other. An example of a substitute in the iced tea market may be flavored water. If the price of iced tea were to increase a fair amount, people who generally purchase iced tea may start to look for a different beverage that isn’t as costly as the iced tea has become. Flavored water, most likely lemon, plausibly would be the next choice for a consumer as it offers the consumer a more flavorful take on water, thus acting as an alternative for iced tea. An example of a complement would be pretzels. People generally consume a type of snack when drinking iced tea with pretzels being a popular choice. Due to this, if the price of iced tea were to be lowered, the demand for pretzels may increase as the two products go good
Substitutes are two goods for which an increase in the price of one leads to an increase in the demand for the other. Complements contrast this in that they are two goods for which a decrease in the price of one leads to an increase in the demand for the other. An example of a substitute in the iced tea market may be flavored water. If the price of iced tea were to increase a fair amount, people who generally purchase iced tea may start to look for a different beverage that isn’t as costly as the iced tea has become. Flavored water, most likely lemon, plausibly would be the next choice for a consumer as it offers the consumer a more flavorful take on water, thus acting as an alternative for iced tea. An example of a complement would be pretzels. People generally consume a type of snack when drinking iced tea with pretzels being a popular choice. Due to this, if the price of iced tea were to be lowered, the demand for pretzels may increase as the two products go good