In Drive: The Surprising Truth About What Motivates Us By Daniel Pink

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What exactly is it that motivates us? What drives us to strap on our boots each morning and trudge through the routines and requirements of every day life? In Drive: The Surprising Truth About What Motivates Us (2011), Daniel Pink sets out to revolutionize readers’ perspectives on what truly motivates individuals to do what they do. While Drive focuses on motivation within the business environment, the information is applicable in all areas of existence, from coaching to parenting to personal reflection. The book is both informative and enlightening, providing an insight into a portion of our psyche I had not much thought about. At the core of Drive is the idea that our business culture does not accurately motivate employees to perform optimally.

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