Neuroeconomics The Neuroscience Of Decision Making

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Neuroeconomics: the neuroscience of decision making

Neuroscience is a scientific field that studies brain activity though changes in brain blood flow.
Neuroscience is the discipline in charge of studying through the nervous system activation that occurs in areas of the brain. The body receives information by its interaction with the world and that information gets through our senses, that information is caught from the nervous system and passes through the spinal cord until it arrives to the sensorimotor system in the brain.

Nearly every part of the body, every muscle, joint, and internal organ, can send signals to the brain via the peripheral nerves. Those signals enter the brain at the level of the spinal cord or the brain stem,
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The synergy of this integrative approach is already evident from the steep rise in publications since the advent of neuroeconomics in the early 2000s.

Neuroecomics is a subfield of behavioral economics which utilizes cognitive scientific tools to create new economic theories. Additionally, it is part of experimental economics, which require the great aadnvancement in use of experimental tools, a field new to economics.
Economy is a social field that require math for its deeper understanding in most of its theories. Economics is a field that has existed for longevity and most of the time it is though to be a discipline of rationality. This argument could be seen in the way of thinking made by neoclasisist economists in the nineteenth century, which opted to declare the mind as a black box and ignores what might come from it for the intention in economic theory ( Bruni and Sudden,
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Due to poorly creation of assumptions in positive economics, a need to encounter good predictions and multiple alternatives to create accuracy in behavioral economics, commences the use of neuroscientific research and psychology for firm predictions.
It is fortunate that the possibility to open the black box is achievable due to neuroscience, which creates a direct observation on how the brain works for stronger predictions in behavioral economics. “The neuroeconomic theory of the individual replaces the (perennial useful) fiction of a utility-maximizing individual, hierarchies, and networks- interact and communicate to determine individual behavior” (Camerer, 28.)
The focus of neuroeconomics research from an the microeconomic standpoint level is on the attempt to understand components such as consumer choice, valuing risky gambles, and strategic thinking. On the side of macroeconomics, it is clear to portray a connection of multiple brains interlinked through social networks and emotions. In other words, neuroeconomics tries to understand a multiplier effect in the economy that is created

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