Introduction
Mass media has been successful in presenting quality and block buster films that Filipinos have been patronizing over the past years since the inception of the Golden Age of Philippine Cinema in the 1950’s. Cinema has been part of Filipinos’ lives. Watching movies for Filipinos is one of the ways to relieve and amuse themselves and to escape from their despairs for a short time.
In our society, mass media has a great influence. It plays a vital role in forming and reflecting public opinion linking the world to individuals and reproducing the self-image of the society (Ballesteros, D.K. et al.2011). Mass media has three basic functions to the society, and one of those functions is to entertain.
Entertainment is a function of mass media where it is mostly used by the masses to amuse them in present day hectic environment (Mujitaba, 2011). There are various forms where mass media can be used to entertain; one of its most popular forms in the Philippines is of films. …show more content…
As he explained further, it is like talking to someone using an immense vocabulary of images, color, movement, light, sound, and more. And it is like showing someone how you feel about something the way someone else sees it. Filipinos are generally inclined into this type of mass media representation for it provides their amusement and diversion to the reality of life. Having the heart for patronizing locally produced films is a social phenomenon to the Filipinos. It also serves them a unique emotional pleasure and satisfaction every time they watch movies.
In films, there are different kinds of portrayal. In this study, the researchers just focused on the portrayal of Filipina maids in local
Mass media has been successful in presenting quality and block buster films that Filipinos have been patronizing over the past years since the inception of the Golden Age of Philippine Cinema in the 1950’s. Cinema has been part of Filipinos’ lives. Watching movies for Filipinos is one of the ways to relieve and amuse themselves and to escape from their despairs for a short time.
In our society, mass media has a great influence. It plays a vital role in forming and reflecting public opinion linking the world to individuals and reproducing the self-image of the society (Ballesteros, D.K. et al.2011). Mass media has three basic functions to the society, and one of those functions is to entertain.
Entertainment is a function of mass media where it is mostly used by the masses to amuse them in present day hectic environment (Mujitaba, 2011). There are various forms where mass media can be used to entertain; one of its most popular forms in the Philippines is of films. …show more content…
As he explained further, it is like talking to someone using an immense vocabulary of images, color, movement, light, sound, and more. And it is like showing someone how you feel about something the way someone else sees it. Filipinos are generally inclined into this type of mass media representation for it provides their amusement and diversion to the reality of life. Having the heart for patronizing locally produced films is a social phenomenon to the Filipinos. It also serves them a unique emotional pleasure and satisfaction every time they watch movies.
In films, there are different kinds of portrayal. In this study, the researchers just focused on the portrayal of Filipina maids in local