Importance Of Audience Analysis For Business Writing

Improved Essays
Audience Analysis for Business Writing

1. a.)Why is audience analysis the most important part of the writing process for many technical writers? b.) Do you agree with this idea?
a.) Audience Analysis is the most important part of the writing process for technical writers because their audience can range from a small specific group of readers to a large international audience.
b.) I agree that audience analysis is the most important and the most challenging part of the writing process for technical writers. An example of having to write for an international audience could be something as common as a user-manual for a toaster oven. The challenge is to find out how many countries the product is going to and how many languages will your user-manual
…show more content…
Audiences of technical writers can generally be classified into four categories. a.)What are these categories? b.)How would your writing differ for each category? a.) The four types of audiences discussed in our article are:
Experts: Experts created the product and know everything about it. They may work with academics, research & development, government, or business departments. The experts will be highly educated and tend to communicate with intellectual and academic language.
b.) I would write to experts with more intellectual language and less technical words or jargon. I would keep my sentences short and straightforward. I would ask the experts for feedback and if there is any information they want added for clarity. My writing tone would be between formal and informal; this tone would match how they speak with government and business people. My tone and diction may vary if the experts are also my colleagues, however, I would want to keep my written language intellectual and not casual or conversational.

Technicians: Technicians build and maintain the product that the experts design. Their language can be technical, scientific, practical, or a combination of all three
…show more content…
What are some characteristics you should know about your audience before you begin writing? Why is this important?

There are many characteristics and complications with the characteristics of your intended audience that will need more analysis, anticipation, and adaptation. Demographics is one of the challenges you face when you analyze your audience and will be a significant factor in the adaptation process. There are many variables to consider with our ever-changing and global population. You need data on the age groups, religion, culture, sex, social class, and education of who you are writing to.

If you are writing for your organization, the amount of demographic details you need to analyze depends on certain considerations; for example, the age range of the workers in your company. The age of the workforce is changing; there are more workers staying up to or beyond retirement age, and younger people are entering the workforce for the first time. Your workplace may have employees whose ages range from 20 years old to 70 years old! Do you know the age range of your colleagues? If your organization has multiple locations, do you know the age range of the workers in the other branches? Could you get easy access to those

Related Documents

  • Decent Essays

    The authors main strategy used to persuade her audience is pathos and talking about the opposing viewpoint this combo messed with the audience emotions but she gave a solution to fix their emotions. The audience from this article is not specifically pointed to a main audience, it is to everyone who uses technology so basically everyone.…

    • 448 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Audience Analysis Statement My audience is parents, teachers and fellow students for a Gothic teenager that are willing to put forth the effort to try to understand them. The main audience that I'm targeting would most likely include parents of teenagers that are Gothic. My audience would be parents that might be worried about their Gothic teenagers from what they seen on T.V and want to help them.…

    • 2186 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    The Fortunate Reader: The Value of Organization, Evidence, and Audience In “The Fortunate Traveler: Shutting between Communities and Literacies by Economy Class,” Suresh Canagarajah wrote about his bilingual experience. He was born in Sri Lanka, where he lived and studied until he left to continue his graduate studies in the United States. It was during his early years that he began studying English. His parent spoke English, rather than their native Tamil when they did not want their son to know what they were talking about.…

    • 808 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    If you could use the three appeals to appeal to multiple audiences whilst satisfying them all, in theory, life would be easier. However, that is not the case. Your appeals would not be effective to say the least. This is a flaw that affects most newspaper editorials. They seem to have many audiences and they three appeals are take little to no effect.…

    • 1046 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    “For businesses in any industry, the key to success is knowing your audience” (Cisnero, 2014, para 2). Knowing your audience can also help an organization such as Amazon to better develop their strategy; or target those demographics not captured. Another great benefit of launching a social media campaign is that you can receive instant feedback. As illustrated by Cisnero (2014), social media can provide an organization with valuable insights on the customer perspective (para. 5).…

    • 959 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Oj Simpson Thesis

    • 225 Words
    • 1 Pages

    TOPIC: The OJ Simpson Murders Purpose: I intend to debate that the verdict in the OJ Simpson double homicide trial would have been guilty if proper procedures and protocols had been followed in the collection and handling of forensic evidence in the case. Audience: My audience entails my classmates and my professor.…

    • 225 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    My past experiences with writing I would have agreed with the thought of writers have audiences. This is no longer true for me after reading Ong’s article “The Writer’s Audience Is Always a Fiction”. I was always told, writing to catch a specific audience attention is the key to having a successful piece. I now agree with Ong, the thought of an audience should be used for the writer’s advantage.…

    • 602 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The concepts of genre, audience, and rhetorical situation are alike in their significance to the process of writing. They can be distinguished not only by their definitive meanings, but by a series of questions considered in the early stages of writing; what do I want to say, how do I want to say it, and who do I want to say it to? To these questions there are no clear-cut answers, empowering the writer to explore a variety of topics. It is important to understand that genre, audience, and rhetorical situation are not considered in a sequential order, nor are they exclusive to planning. In fact, the development of new ideas can occur in any stage of writing.…

    • 968 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    “Hirsch’s Desire for a National Curriculum” Hirsch’s Desire for a National Curriculum by Eugene F. Provenzo Jr. is a reading that compares Provenzo and Hirsch’s thoughts on whether or not to establish a national curriculum. What motivates Provenzo to write this piece it to challenge Hirsch’s views on having a national curriculum, which includes his views and opinions on curricular fragmentation and the decreasing literacy rate of students(P.3). Provenzo’s purpose is to get the audience thinking about what is really best for the American education system. Is it a uniform system bases on another man’s, “cultural and ideological orientation,”or one that follows national subject standards that every state and school follows to ensure that students…

    • 1002 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Demographics are used to find out information about someone’s characteristics. They can include gender, age, race, sexual orientation, educational level, and ideological or religious views. Most of this information can be found through formal surveys, with open-ended and closed-ended questions. Open-ended questions are questions that do have limitations, while closed-ended questions have multiple choices. These things can help a speaker connect with the audience by relating to them.…

    • 493 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    During this summer session of ENGL101A, I have learned multiple ways to express myself through my writing. In fact, before signing up for this class, I did not know the proper way to compose an academic essay for a particular audience, and how to properly cite my sources. Nevertheless, after the short summer session, I am able to define my purpose and audience, analyze critically any piece of information, and write with proper citations and fewer grammatical errors with confidence. Through the short time of 5 weeks, I learned how to focus on my audience as well as how to define the purpose of my papers as academically as possible.…

    • 577 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Going into this college writing class, I did not know what to expect. All I anticipated about this class was that it is a general education class, that was required to graduate. I figured there was essays, but I did not expect how much. This class has taught me good information that can further help with my writing career. I said at the beginning of the year that I might want to do a fashion blog.…

    • 907 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    My audience consists of the Bible study group that I teach on Thursday nights. They range in age from middle school age to older adults. I am the pastor of this small church in a very rural area of Utah and these are some of the original attendees. They come from a mixture of religious backgrounds, including Catholic, Mormon, Charismatic, and Baptist. Topic: The Christian church pastor has many roles, but his primary roles include equipping the believers to become witnesses to the world and share Christ’s love and forgiveness.…

    • 1152 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    338). In addition to this, I have learned that writing incorporates a composed text for the use of communicative information. When writing in the classroom, it is foundational to understand that children benefit from having a sense of control over their piece, such as choosing their own topic, purpose (genre) and audience (Fellowes & Oakley 2016). This relates to the purpose of each aspect that features in this portfolio: choosing the topic in which we desire, the audience that best suits and the purpose in which the text will portray; whilst incorporating our knowledge and understanding of multiliteracies.…

    • 773 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Public speaking skills are extremely useful in various aspects of work and life in general. These skills are important in business, marketing, training, teaching, and more importantly, simply being more comfortable speaking to groups of people as well as general self-development in social situations. At some point in time everyone needs to make presentations. Presentation skills are not limited to professionals and there are no specific courses to train and qualify a presenter.…

    • 1554 Words
    • 7 Pages
    Improved Essays