Hine's Furniture Globalization

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Globalization is defined by Webster's Dictionary as the act or process of globalizing, the state of being globalized, especially the development of an increasingly integrated global economy marked by free trade, the free flow of capital and the tapping of cheaper foreign labor markets. So how does a company know the right time to make to step to becoming a globalized business? To answer this a few questions need to be asked and answered by the board of directors. These questions include if the company is ready for the world marketplace, which location will be the launching point of the global company, what analytics can be provided to support the decision and when will the company go global? To begin let us look at the decision to take …show more content…
Overall sales have been on a slow but steady decline of two percent for the past couple years. The need to expand beyond just the American borders are rapidly hitting critical mass. If a solution is not found soon, the next logical step is to start cutting back spending. Which can equal loss in wages or jobs. To negate the issue and keep the company in the blacks the decision to move into the Global market is ideal. Globalization for John and Deborah's company Hine's Furniture the perfect location is Brazil. Brazil has proven to have strong economic growth, along with stable utilities. These two traits, along with several others support the decision to use Brazil as a launch platform for the Hine's Furniture World Market. The benchmarking team has made a few important findings that need to be shared as to the need and choice for globalization of Hine's Furniture. The objectives for the benchmarks are as follows, to determine what and where improvements can be made, to analyze how the organization and other organizations achieve the peak performance levels and to use this data to improve …show more content…
Having a strong web presence will assist marketing with branding, and updating the computer infrastructure within the company with data servers and touch screen interfaces at the storefronts will create the element of top quality and modernization needed to push Hine's into the future. Globalization of Hine's Furniture is the right option. The company already has multiple locations within the US, the product line is one of the top rated and strongest in the US. Making the move to open the company to the global market will only open additional markets to the product line as well as allow for additional products to freshen up the US storefronts. Making the step to Brazil is a great way to expand the company and open new paths. There are clearly more benefits than risks for the company with this move. Going global will allow the rest of the world to enjoy the products that the people in the US already currently enjoy. The global marketplace has made so many products possible for the rest of the world to enjoy from automobiles, electronics to media and

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