Imagine looking out a car window on the parkway and seeing an empty car. That would freak me out too, but that could soon become routine. Accredited with over 30 years of covering the automotive industry, Paul A. Eisenstein, in his article, “Hands off! Riding along in Ford’s autonomous Fusion”, describes his experience and Ford’s future plans in the autonomous car industry. Eisenstein’s purpose is to inform the general public about the awe inspiring advancement and the effects of this technology. He adopts a tone of esteem and appreciation in order to convey the magnitude of Ford’s advances. Paul A. Eisenstein is currently a freelance writer and publisher for the The Detroit Bureau online paper. Originally from New York, he moved to Detroit to purses his dream of writing. Since then he has started two papers, one The Car Connection he has already sold and The Detroit Bureau. Both papers focused on good journalism and fact finding. Having written about the automotive field for over thirty years, he has amassed a large amount of connections with other news agencies. During his free time, he freelances for a variety of new agencies ranging from AAA, AutoCar, MSNDC.com and many more. His purpose for this specific article is to inform anyone interested, most likely engineers, about Ford’s new driverless car. As stated above, his purpose for writing this article is to inform people about the new advances in the field of autonomous vehicles. This article primarily focuses on how Ford’s new car drove on his ride. “A moment later, the Fusion slows to a stop. Someone has entered a crosswalk, the car's "sensor fusion" of LIDAR, radar and cameras "seeing" both the pedestrian and the flashing warning lights.” (Eisenstein) This show how the car interacts with its surrounding, being able to pick up objects and assess what it is going to do. Also, he is using a pathos appeal to appease our sense of worry and discomfort by showing an example of the car positively interacting with the surrounding environment. While conveying this information he uses denotative wording to give his article a formal feel by writing such things as “…logical approach…” and “…navigating all the situations human drivers deal with…” (Eisenstein). He uses this type of writing mainly when talking about the problems and challenges of the industry. This article is geared toward people interested in the car industry and engineers.
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Although it is directed toward these two groups, many other groups can also read the article and enjoy it. As an aspiring computer engineer myself, it is always interesting to keep up with the latest technological advances and maybe even be able to get some. Furthermore, this article focuses on how Ford is planning to develop their version of autonomous cars, as well as plans for public distribution. This is shown when he reports on Mark Fields, CEO of Ford “Ford plans to put its first driverless model - which may eliminate traditional steering wheel and pedals - by 2021. It will target ride-sharing and delivery fleets first. Sales to retail customers could begin by 2025.” (Eisenstein) Anyone hoping to get their hands on one of these cars will have to wait till then, but will automated cars will still be relevant. Autonomous cars are extremely relevant at the minute. Michigan is even putting into effect a bill that will allow companies, when ready
Although it is directed toward these two groups, many other groups can also read the article and enjoy it. As an aspiring computer engineer myself, it is always interesting to keep up with the latest technological advances and maybe even be able to get some. Furthermore, this article focuses on how Ford is planning to develop their version of autonomous cars, as well as plans for public distribution. This is shown when he reports on Mark Fields, CEO of Ford “Ford plans to put its first driverless model - which may eliminate traditional steering wheel and pedals - by 2021. It will target ride-sharing and delivery fleets first. Sales to retail customers could begin by 2025.” (Eisenstein) Anyone hoping to get their hands on one of these cars will have to wait till then, but will automated cars will still be relevant. Autonomous cars are extremely relevant at the minute. Michigan is even putting into effect a bill that will allow companies, when ready