H & M Case Study Analysis

H&M’s core philosophy is to “… make sustainable, good-quality fashion accessible to as many people as possible” (H&M GROUP AT A GLANCE, 2016). Therefore, H&M’s corporate strategies, business level strategies, and functional level strategies are all corresponding to its core philosophies for success. H&M group currently has, “…six unique fashion brands, more than 4,200 stores in 64 market and e-commerce in 33 markets” (MARKETS & EXPANSION, 2016). However, according to the data from H&M group, their corporation strategy is to continues to expand and increase its market share worldwide by opening 10-15 percent more stores per year, so there will be approximately 425 new stores in 2016, mostly in China and U.S., and also in other countries such as Puerto Rico, Cyprus and New Zealand. In addition, E- commerce is also one of their subject to increase their market share. In 2016, H&M plans to focus on one of their brands COS. (MARKETS & EXPANSION, 2016). COS is one of their higher price brands which focus on design. Therefore, along with their international expansion they could provide fashion toas many people as they could with different styles and price ranges. H&M’s corporation strategy also includes their …show more content…
All H&M stores launched their garment collecting initiative since 2013, which costumers could drop off the unwanted garments to renew, reuse, and recycle, so it could help to reduce the use of natural resource. (RECYCLE YOUR CLOTHES,2016) Moreover, according to H&M group, “we are making a contribution by continuing our work towards using only renewable electricity across our operation, as well as increasing energy efficiency” (CLIMATE & EMISSIONS, 2016). Therefore, by minimize the wastes at all level at each department of H&M group helps to achieve their set