I believe companies like Great Clips partner with baseball teams because of the Grasshopper’s reach towards its target market. Let alone, most baseball games are played in the summer and spring; I believe people are more concise about the style of their hair those times of the year. Plus, after hot sweaty games a good hair wash would suit me well Although, Blue Cross and blue shield has become the leading sponsor for Youth future hoppers night, they have a chance to win over parents and gain their business even if they are sponsoring an youth night event. Moreover, when those youth grow up, I’m sure they will remember this moment when they walked out onto a professional baseball field with one of their favorite players, and hopefully BlueShield.
