Globoforce Case Study

Great Essays
Introduction
A leader is a person who leads a group of team and drives them towardsthe achievement of company’s goal and objective (Adair, 2007). He motivates people working under him and gets the work done by them. However whenever a leader exercises his power and responsibilities some problem occur, some conflicts arise. This report will address those topics. This report will also discuss about various aspects of strategic leadership and the issues related with it. All the topics will be discussed from an organizational point of view named Globoforce, which is a cloud, based Human Capital Management (HCM)Company. The ranges of topics that are going to be discussed include difference between strategic management and leadership, effect of organizational culture and regulatory framework on leadership. Some of the other issues that have been covered are different internal and external issues facing leadership, discussion on leadership strategies and their impact on the organization etc. Globoforce, founded in 1997 provides social recognition software solution to the organization to make employee recognition more visible within the organization. It provides the employees and organizations with the functional, operational and technical capabilities for a full-service approach to recognition. The company is headquartered in Dublin with 240 employees. The company raised nearly $ 53 million from the stock market by offering $3.8 million shares. Company’s financial statement shows robust growth. In the last fiscal year Globoforce made around $187 million in sales. However the market Globoforce is currently serving has seen entrance of some other companies offering the same product. Some of Globoforce’s competitors are Bonusly, DueProps and Baidville etc. (See appendix 1) Task 1 2.1 - Evaluate the relationship between strategic management and leadership Strategic leadership is the process of leading people toward a particular goal through motivation, direction and incentive.
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Strategic management on the other hand is consisted of the people, procedure and facilities of theorganization which provide the employees with a platform to attain the pre-set goals and objectives through coordinated efforts (Boal and Hooijberg, 2010). Figure 1Relationship between strategic management and leadership, Source: (Emerald Group Publishing, 2005).
The key differences between these two are given below:
Points of difference Strategic Leadership Strategic Management
Vision establishment • A leader develops vision
• Defines goals and objectives for the organization in consultation with the management.
• Provides strategic guideline to attain the pre-set goals and objectives. • Prepares plan and budget to implement the vision and strategy set by the leader. • Assigns responsibilities to the employees for strategy implementation. Vision execution • Motivates employees and help them overcome motivation obstacles. • Satisfies employee’s needs. • Takes high risk in problem solving. • Monitors and controls the process of management. • Identify problem in the daily operation and solves them. • Takes low risk in problem solving. Human development and communication • Communicates vision and goal to the employees. • Form team, partnership etc for achieving goal. • Organizes staffs and resources. • Develops process and procedure to reach pre-set objective. • Divides responsibilities and duties among management staffs. Proportion of time spent in both responsibilities Senior management in Globrforce has the responsibilities of both leading and managing people. So they must make a division of time to be invested in both the tasks. Although the time allocation for those two responsibilities vary from organization to organization depending on the organization’s scope, organization structure etc. In Globeforce, however the managers spend a considerable amount of time leading the employees working under him. This is estimated to be 30 percent of their entire time spent in the company. On the other
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Organizational culture and values set by the top management have considerable impact across the entire organization. It has to do with the leadership style used in the organization. The leaders try to transmit the values among the employees and other departments of the organization. When values of Globoforce are spread among the company employees they become more integrated and coordination among various departments enhances which result in better productivity and effectiveness. The values at the company decides the work pattern of the employees, their freedom in doing work and expressing views in the company meeting and all other daily chores needed to be carried in the

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