Global Homogenization and Global Heterogenization
This assay aims to examine global homogenization and hetrogenization through different sports examples.
Homogenization and hetrogenization are two perspective of globalization. Homogenization refers to culture of pedicure region is transferred to another region and become the core culture in some district. Example of homogenization including westernization and Americanization. Westernization occur in 1970s to 1980s. At that time, the cultural globalization was driven by the western culture because of the intensification of the agent of change, such as media technology. Americanization refers to the distribution of American products ort culture into other culture and cause cultural imperialism …show more content…
Baseball, a kind of bat and ball game which initiate from America, now becomes the most popular sports in Japan. Generally, the rules of the game in both USA and Japan are the same. Some culture in Nippon Professional Baseball (NPB) are also inherit from the Major Baseball League (MLB). For example, the opening ceremony of both MLB and NPB will invite popular stars as their opening pitch guest. However, Japanese have develop their uniqueness for local baseball which is a kind of heterogenization. taking the opening bitch as an example again, NPB has once invite performer to act as “Sadako”, one famous ghost story character in Japan. Some of the opening ceremony culture are even tailor made for pedicure team. For example, Hanshin Tiger has their own theme song in their opening ceremony. Moreover, the stadium may also provide balloons to each fans within the venue. Once the theme song end, all fans may release the balloons into the sky of home stadium to pump up for their team. In economic aspect, the sponsorship of NPL are all came from local enterprise, such as Mazada, LAWSON and KONAMI. Politically. The foreign player policy of Tai Wan baseball is also different with the origin. MLB has no limit about the on field foreign player because MLB is a league which persuade the top players. In addition, Chinese Baseball Professional League (CPBL) in Tai Wan only allow two foreign player on the field at the …show more content…
Olympic game is initiate from Greece and it now become the biggest sports event in the world. There are similar culture in each Olympic game such as torch relay, mascot and five rings. However, the above elements will be variated with culture and history of the host country. For example, the torch for London Olympic applied the three sided design, which represented that Landon is a city which already held Olympic game for three time. The three-sided design also represent the motto of Olympic game, which are faster, higher and stronger. Moving on to the Rio Olympic 2016, the torch design is different from the previous game. The torch consist of three colors, which are blue, white and green. The above three colors represented the exuberant natural resources as well as the energy and diversity of Brazil. For example the blue represent the sky and the blue sea and its fluid ripples, while the green color represent the green color of the mountain. On the other hand, each Olympic game will have Mascot. However, the design of the Mascot will also different with the local culture of the host country. For example, The Mascot of Beijing Olympic 2008 was “Fuwa”. Four Fuwa was designed with image of special species in China.For example, Jingjing and Nini are designed with panda and Beijing swallow. The meaning of each Fuwa is also different. Beibei represent the prosperity,
This assay aims to examine global homogenization and hetrogenization through different sports examples.
Homogenization and hetrogenization are two perspective of globalization. Homogenization refers to culture of pedicure region is transferred to another region and become the core culture in some district. Example of homogenization including westernization and Americanization. Westernization occur in 1970s to 1980s. At that time, the cultural globalization was driven by the western culture because of the intensification of the agent of change, such as media technology. Americanization refers to the distribution of American products ort culture into other culture and cause cultural imperialism …show more content…
Baseball, a kind of bat and ball game which initiate from America, now becomes the most popular sports in Japan. Generally, the rules of the game in both USA and Japan are the same. Some culture in Nippon Professional Baseball (NPB) are also inherit from the Major Baseball League (MLB). For example, the opening ceremony of both MLB and NPB will invite popular stars as their opening pitch guest. However, Japanese have develop their uniqueness for local baseball which is a kind of heterogenization. taking the opening bitch as an example again, NPB has once invite performer to act as “Sadako”, one famous ghost story character in Japan. Some of the opening ceremony culture are even tailor made for pedicure team. For example, Hanshin Tiger has their own theme song in their opening ceremony. Moreover, the stadium may also provide balloons to each fans within the venue. Once the theme song end, all fans may release the balloons into the sky of home stadium to pump up for their team. In economic aspect, the sponsorship of NPL are all came from local enterprise, such as Mazada, LAWSON and KONAMI. Politically. The foreign player policy of Tai Wan baseball is also different with the origin. MLB has no limit about the on field foreign player because MLB is a league which persuade the top players. In addition, Chinese Baseball Professional League (CPBL) in Tai Wan only allow two foreign player on the field at the …show more content…
Olympic game is initiate from Greece and it now become the biggest sports event in the world. There are similar culture in each Olympic game such as torch relay, mascot and five rings. However, the above elements will be variated with culture and history of the host country. For example, the torch for London Olympic applied the three sided design, which represented that Landon is a city which already held Olympic game for three time. The three-sided design also represent the motto of Olympic game, which are faster, higher and stronger. Moving on to the Rio Olympic 2016, the torch design is different from the previous game. The torch consist of three colors, which are blue, white and green. The above three colors represented the exuberant natural resources as well as the energy and diversity of Brazil. For example the blue represent the sky and the blue sea and its fluid ripples, while the green color represent the green color of the mountain. On the other hand, each Olympic game will have Mascot. However, the design of the Mascot will also different with the local culture of the host country. For example, The Mascot of Beijing Olympic 2008 was “Fuwa”. Four Fuwa was designed with image of special species in China.For example, Jingjing and Nini are designed with panda and Beijing swallow. The meaning of each Fuwa is also different. Beibei represent the prosperity,