• Generations, Inc.: From Boomers to Linksters- Managing the Friction Between Generations at Work by Megan Johnson and Larry Johnson
Chapter Two- Baby Boomers: The Elephant in the Python and Chapter Three- Managing Boomers
The promises of having a better future and having a voice in a constantly changing society greatly influenced and defined the lives of the Baby Boomer generation across America. After the end of World War II, American soldiers embrace the realistic possibility of starting a new beginning in their lives by wanting to start a family. As a result, the United States of America saw a historic increase in birthrates across the country. Consequently, as the United States witnesses a historic “Boom” in birthrates during the years …show more content…
29). As part of the wealthiest generation, Baby Boomers are marketers’ biggest attraction as the generation accumulates a wealth of $2 trillion in annual spending (Marston, 2011, p. 33). A case in point, Baby Boomers is increasingly spending money to improve and/or maintain a youthful and healthy life. For marketers to make a successful selling proposition to the Baby Boomer generation, the generation prefers marketers who have a positive outlook on life (Marston, 2011, p. 68); prefer purchasing brand name items and/or services, and prefer to communicate with the marketer face-to-face or by telephone (Marston, 2011, p. …show more content…
Regarding the Baby Boomer generation, a strength for the generation in the workplace is that the generation is often viewed as mentors for the Millennial generation. To put it another way, Delcampo et. al. (2011) states that the Baby Boomer generation define themselves as likely parents towards the Millennial generation when mentoring the generation (p. 38). Furthermore, a weakness for the Baby Boomer generation is the feeling underappreciated as Generation Y demonstrates its presents in the workplace. Psychological contracts occur when individuals try to find common ground in the workplace, especially towards Millennial in the
Chapter Two- Baby Boomers: The Elephant in the Python and Chapter Three- Managing Boomers
The promises of having a better future and having a voice in a constantly changing society greatly influenced and defined the lives of the Baby Boomer generation across America. After the end of World War II, American soldiers embrace the realistic possibility of starting a new beginning in their lives by wanting to start a family. As a result, the United States of America saw a historic increase in birthrates across the country. Consequently, as the United States witnesses a historic “Boom” in birthrates during the years …show more content…
29). As part of the wealthiest generation, Baby Boomers are marketers’ biggest attraction as the generation accumulates a wealth of $2 trillion in annual spending (Marston, 2011, p. 33). A case in point, Baby Boomers is increasingly spending money to improve and/or maintain a youthful and healthy life. For marketers to make a successful selling proposition to the Baby Boomer generation, the generation prefers marketers who have a positive outlook on life (Marston, 2011, p. 68); prefer purchasing brand name items and/or services, and prefer to communicate with the marketer face-to-face or by telephone (Marston, 2011, p. …show more content…
Regarding the Baby Boomer generation, a strength for the generation in the workplace is that the generation is often viewed as mentors for the Millennial generation. To put it another way, Delcampo et. al. (2011) states that the Baby Boomer generation define themselves as likely parents towards the Millennial generation when mentoring the generation (p. 38). Furthermore, a weakness for the Baby Boomer generation is the feeling underappreciated as Generation Y demonstrates its presents in the workplace. Psychological contracts occur when individuals try to find common ground in the workplace, especially towards Millennial in the