Introduction
General Growth Properties, Inc. (GPP) is an S&P 500 company. It is the retail properties with high quality on owning, managing, leasing and redeveloping to obtain more markets in United States. Thus, GGP is headquartered in Chicago, Illinois, and got more business through these places to improve itself. In GGP malls, it offers different kinds of services and facilities to its customers. GGP is also very popular in the world. GGP has a long business history from 1954 till now. Although it was the second-largest shopping mall operator and it was one of the largest real estate investment trusts (REITs), it still presented its bankruptcy for Chapter 11 bankruptcy protection on April 16, 2009. While GGP appeared …show more content…
For example, Bucksbaum brothers had a long vision to invest their family grocery to the big properties in the country center of lowa, and then expanded more other regional properties in other places of US. Without long vision for the company, GGP could not be the second-largest properties in US and GGP could not exist till now.
Fourthly, GGP has a good relationship with other companies. In the business world, it is good for company to get connection with other companies that will make a great influence on company’s development. GGP made corporate with other companies to promote itself. To be a successful company now, GGP should have a good relationship with other companies.
Fifthly, GGP has an effective management method. In the early time of the company, GGP shared the company with its employees that it used employee-owned General Growth Management (GGM). GGP management still pay attention to the third-party-owned when GGP corporate with them. GGP management focuses on the changing of the market and solves their problems on leasing and marketing …show more content…
First of all, due to the Credit Crisis, GGP faced big problems in credit market. GGP lived in the credit market and used the environment to refinance its debts. In addition, the company overlooked its own problems that it had many debts to cause its bankruptcy. GGP had the risks of leveraged equity holdings when the company did the cycle of operation to refinance funds. Lastly, the company did not change its management in time to save the company. With the inflexible credit of CMBS structure, the risks of creditors were increasing rapidly in 2007-2009 and then caused the financial turbulence in stock market. The company did not use any efficient measures to manage the