Gallup Advertising

In today’s world you will hear alluring claims in advertising and wonder if any of it is true. Well not any more! Gallup uses scientifically proven and accepted methodologies in more than 160 countries. (How Does the Gallup-Healthways Well-Being Index Work?, 2008)They are constantly collecting new and approved data every single day. Merging decades of clinical research, health leadership, and behavioral economics research to track and understand the key factors that drive well-being. So you want to know if your new mascara will really make the boys look at your pretty eyes? Then go to Gallup.com and look at their Gallup-Healthways Well-Being Index to find out more and how they collected their data to get the correct results. The first way Gallup collects their data for the Healthways Well-Being is by interviewing at least five hundred adults, eighteen years of age and older, daily from all fifty states. So by the end of one year, excluding major holidays and other events, they will have interviewed more than 175,000 responding adults and over two million interviews that will be conducted. (How Does the Gallup-Healthways Well-Being Index Work?, 2008)This allows Gallup to have large sample sizes in their studies. The larger the sample size in a survey, the more information you …show more content…
This solid design method nullifies the possibility of under coverage and helps to provide transparent data on the most recent topic at hand. (Random Sampling, 2009) They then select random landline respondents within a household based on which member has had the most recent birthday; keeping their survey as randomized as possible as they interview landline respondents within each household. Gallup also expects a minimum quota of 60% cell phone respondents and 40% landline respondents. (How Does the Gallup-Healthways Well-Being Index Work?,