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Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. This has forced Ford to take dramatic measures by cutting jobs and closing a large numbers of its manufacturing facilities. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering this remarkable loss. Applying this strategy to current trends and innovating vehicles relating to them will hopefully regain our past success.
Founded in the United States, Michigan in 1903, June 16th by Henry Ford and eleven investors with $28 000 as starting capital.
Company name: Ford Motor Company
Publicly owned vehicle Manufacturer
Brand: Ford (being one of eight brands and three automotive service providers)
Approximately 13,000 dealers worldwide Head Office is located in Detroit 137 markets worldwide Major competitors: DaimlerChrysler, Fiat, General Motors, Honda, Nissan, Toyota, Volkswagen, Hyundai/Kia Company Mission Statement We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives. The Ford brand has always embodied Henry Ford’s vision for producing a reliable, high- quality, affordable vehicles. In recent years the brand has also taken on the image as a safe, durable, comfortable and environmentally friendly automaker. (2) Vision: To become the world's leading consumer company for automotive products and services. Values: Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit. We are an inspired, diverse team. We respect and value everyone's contribution. The health and safety of our people are paramount. We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society. We constantly strive to improve in everything we do. Guided by these values, we provide superior returns to our shareholders Situational Analysis Internal Eniviroment: Strengths • We have over a hundred years of experienced production. • We provide quality, affordable vehicles. • We inhabit a valued and ethical working atmosphere for our employees • We are a leading American icon. • Brand familiarity (promotion strategies) • We are involved in numerous social concerns; for example: Ford schools Construction program (in Mexico) • We are attentive to the increasingly environmental issues regarding vehicle pollution. Weaknesses • Declining market share. By 2010, 30 000 jobs are expected to be lost as it tried to adjust. We are making more than they are selling due to the increase competition coming from developing countries such a China. • We were very slow in reacting to the increased competition therefore consequently resulting in production loss. • We have the oldest cars and trucks in the showroom in comparison to the other top six competing manufacturers who are innovating car/trucks taking advantage on the American market. …show more content…
In addition to economic growth usually means a higher standard of living within an economy, which also results in greater consumer spending therefore opening more markets globally. Overall globalization is opening markets.
Threats • Economic growth is occurring around the world and is opening the door to evolving companies (for example firms in China are gaining a comparative advantage due to low labour cost allowing them to have greater focus on their R&D, research and development). This is a huge threat to leading industries from developed countries. (Ford in the U.S vs. Honda in China) • Increasing fuel cost. Ford being a world leader in the truck industry now is experiencing a low demand for this high fueled engine (trucks).
Cultural / Social Environment: Opportunities • Ford can develop tailored car/trucks according to the lifestyle and different cultures around the world. For …show more content…
Escape Hybrid is delivered with a price that is already competitive in the SUV market while further penetrating it by offering luxury package discounts (if a certain number of feature are added to the vehicle), even cash incentives for purchase, discounts through the dealers as one-time-use discounts, or limited time offers. Ford furthermore, encourages customers to make early payments. Ford also is offering the zero-percent financing for Escape Hybrid (cash discount; also stated in the promotion section). Doing this will further secure a dominance in the
Founded in the United States, Michigan in 1903, June 16th by Henry Ford and eleven investors with $28 000 as starting capital.
Company name: Ford Motor Company
Publicly owned vehicle Manufacturer
Brand: Ford (being one of eight brands and three automotive service providers)
Approximately 13,000 dealers worldwide Head Office is located in Detroit 137 markets worldwide Major competitors: DaimlerChrysler, Fiat, General Motors, Honda, Nissan, Toyota, Volkswagen, Hyundai/Kia Company Mission Statement We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives. The Ford brand has always embodied Henry Ford’s vision for producing a reliable, high- quality, affordable vehicles. In recent years the brand has also taken on the image as a safe, durable, comfortable and environmentally friendly automaker. (2) Vision: To become the world's leading consumer company for automotive products and services. Values: Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit. We are an inspired, diverse team. We respect and value everyone's contribution. The health and safety of our people are paramount. We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society. We constantly strive to improve in everything we do. Guided by these values, we provide superior returns to our shareholders Situational Analysis Internal Eniviroment: Strengths • We have over a hundred years of experienced production. • We provide quality, affordable vehicles. • We inhabit a valued and ethical working atmosphere for our employees • We are a leading American icon. • Brand familiarity (promotion strategies) • We are involved in numerous social concerns; for example: Ford schools Construction program (in Mexico) • We are attentive to the increasingly environmental issues regarding vehicle pollution. Weaknesses • Declining market share. By 2010, 30 000 jobs are expected to be lost as it tried to adjust. We are making more than they are selling due to the increase competition coming from developing countries such a China. • We were very slow in reacting to the increased competition therefore consequently resulting in production loss. • We have the oldest cars and trucks in the showroom in comparison to the other top six competing manufacturers who are innovating car/trucks taking advantage on the American market. …show more content…
In addition to economic growth usually means a higher standard of living within an economy, which also results in greater consumer spending therefore opening more markets globally. Overall globalization is opening markets.
Threats • Economic growth is occurring around the world and is opening the door to evolving companies (for example firms in China are gaining a comparative advantage due to low labour cost allowing them to have greater focus on their R&D, research and development). This is a huge threat to leading industries from developed countries. (Ford in the U.S vs. Honda in China) • Increasing fuel cost. Ford being a world leader in the truck industry now is experiencing a low demand for this high fueled engine (trucks).
Cultural / Social Environment: Opportunities • Ford can develop tailored car/trucks according to the lifestyle and different cultures around the world. For …show more content…
Escape Hybrid is delivered with a price that is already competitive in the SUV market while further penetrating it by offering luxury package discounts (if a certain number of feature are added to the vehicle), even cash incentives for purchase, discounts through the dealers as one-time-use discounts, or limited time offers. Ford furthermore, encourages customers to make early payments. Ford also is offering the zero-percent financing for Escape Hybrid (cash discount; also stated in the promotion section). Doing this will further secure a dominance in the