The fertility change in Brazil started in the late 1960’s due to several institutional developments. The medical institution is one of the factors for the sudden tremendous rise of the fertility rate. Their expansion of medical coverage and the consequent medicalization of sexual and reproductive behavior increased the demand of birth regulation. Social security institution developed the growth of publicly provided social security services. The most important factor is the mass media institution resulted in the exposure of television which created new values of orientation and behavioral norms. It leads to a widespread change in the number of children wanted and increase demand for fertility regulation.
In the contemporary Brazilian society, television plays a strategic role that institutionalized the new behavioral patterns and norms. Television has quantitative, quality, and centrality importance. The strategic importance in the Brazilian society is characterized by penury, high levels of illiteracy, oral communication rather than written communication, and high levels of social mobility. Telenovelas, in particular, are the …show more content…
The first one is the daily extension of broadcasting. In the early 1960s, the daily broadcasting was only a few hours. Only 4-5 capital cities had access to television transmission and even fewer people in the rural areas. In the early 1990s television broadcasting broadened to nearly 24 hours a day. The number of capital cities who had television transmission multiplied as did for the people in the rural areas. The second one is the spatial reach of network coverage. Brazil is one of the countries with the largest television audiences in the global. The entirety of Brazilian television broadcasting is controlled solely by a private network which in many aspects is considered the largest. In the early 1970s, the reception and production were influenced by TV Global
In the contemporary Brazilian society, television plays a strategic role that institutionalized the new behavioral patterns and norms. Television has quantitative, quality, and centrality importance. The strategic importance in the Brazilian society is characterized by penury, high levels of illiteracy, oral communication rather than written communication, and high levels of social mobility. Telenovelas, in particular, are the …show more content…
The first one is the daily extension of broadcasting. In the early 1960s, the daily broadcasting was only a few hours. Only 4-5 capital cities had access to television transmission and even fewer people in the rural areas. In the early 1990s television broadcasting broadened to nearly 24 hours a day. The number of capital cities who had television transmission multiplied as did for the people in the rural areas. The second one is the spatial reach of network coverage. Brazil is one of the countries with the largest television audiences in the global. The entirety of Brazilian television broadcasting is controlled solely by a private network which in many aspects is considered the largest. In the early 1970s, the reception and production were influenced by TV Global