Women have always been a significant and influential part of society, so they have always been an integral part of media. The mass media plays a very important role in the creation and perpetuating of gender stereotypes and roles. Representation of women in British media has always depended on a variety of factors such as political situation in the country, social opinions and other things. In this essay I would like to describe and analyse how women’s representation has been changed in Britain between 1918 and 1968. Media is a quite wide sphere thereby to be more specific I am going to focus on the woman’s magazines and adverts of different time. It will explore representation of femininity and stereotypes about women in media using particular theories.
Media, first of …show more content…
Magazines have created a virtual community for women. This is created, Rheingold says, when "enough people carry on public discussions long enough, and with enough human feeling, to form webs of personal relationships” (1993). This “community of the ideal housewives” has been created by advertisement, different articles with domestic advices. We can clearly seen this on the example of the magazine “Nash’s” (August 1929) . On the cover we can see young women in a quite conservative outfit. This magazine was made mostly for housewives. Even the advert of the drink from this magazine is also showing us the model of the ideal family. In other words women’s magazines of that time always tried to direct women in the ways to charm men, cook, clean and care for a household. It was everything about how to make your husband happy being a perfect wife what means to be a good cook. In these magazines we can find a lot of various cooking recipes, food adverts and different advices how to run the house and raise
Media, first of …show more content…
Magazines have created a virtual community for women. This is created, Rheingold says, when "enough people carry on public discussions long enough, and with enough human feeling, to form webs of personal relationships” (1993). This “community of the ideal housewives” has been created by advertisement, different articles with domestic advices. We can clearly seen this on the example of the magazine “Nash’s” (August 1929) . On the cover we can see young women in a quite conservative outfit. This magazine was made mostly for housewives. Even the advert of the drink from this magazine is also showing us the model of the ideal family. In other words women’s magazines of that time always tried to direct women in the ways to charm men, cook, clean and care for a household. It was everything about how to make your husband happy being a perfect wife what means to be a good cook. In these magazines we can find a lot of various cooking recipes, food adverts and different advices how to run the house and raise