There are not very many known correlations to self-esteem in old age compared to adolescents, but they found out that health, cognitive, self-regulatory, and social domains are the main reasons in determining self-esteem late in life. It has also been shown that men have higher self-esteems compared to women during adolescents and midlife but there is not a considerable difference during old age. This is due to less strict expectations from each gender. Education also plays a big role in self-esteem and individuals who have a higher education have been reported to have a higher self-esteem even during old age. A relationship status is also used to determine self-esteem and men who are single show signs of lower self-esteem. This, however, does not appear true for individuals who are 80 to 90 years old because living without a partner is much more common due to spousal …show more content…
It’s important to focus on health concerns to boost self-esteem in older adults. The risk of heart disease, diabetes and memory loss increases as individuals age. It’s very important to visit a primary physician often and manage any risks to serious diseases such as cardiovascular disease, which is the leading cause of death for both men and women and takes the life out of 610,000 people annually. As a marketing major and wanting to pursue pharmaceutical marketing, I could help many individuals. Educating older adults on the risks of severe diseases could substantially boost their self-esteem. There are many medical commercials that are aired in America that are targeted towards older adults. Elderly individuals are a major demographic for pharmaceutical companies because elderly patients take about three times as many medications compared to younger patients. A project of mine when I enter my career would be increasing the amount of exposure that older adults get to medicines, treatments, etc. If an elderly patient struggles with arthritis or high blood-pressure, they could increase their intake of a certain medicine, which would increase their self-esteem once they feel