The means of communication, being the media, form the core of this theory. According to McLuhan and his famous aphorism “the medium is the message”, the container remains the master piece. He explains that the communication will be perceived differently related to how it is communicated. Broadcasting something through radio or television will have disparate impact on the viewers. Technological determinism can be summarized by the following example: this is social media that have created a social change, …show more content…
This is like a staging of oneself. If we look at anyone’s feed, what we can see scrolling down is most of the time happy moments: nights out, engagements, dinner parties. But is there really happiness behind these images? Has this social network shaped us positively? We can say so when it comes to social relationships. The social network has increased them exponentially, because we use it to communicate with our friends and family. There is also this notion of reinforcement of weaker links that we now can maintain with our colleagues or extended family. You can enter in contact with them more easily than