Ericsson Case Analysis

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1. ERICSSON

1.1 Introduction to the company:

Ericsson (Telefonaktiebolaget L. M. Ericsson) is a Swedish multinational provider of

communications technology and services. The offering comprises services, software and

infrastructure within Information and Communications Technology (ICT) for telecom operators

and other industries, including telecommunications and IP networking equipment, mobile and

fixed broadband, operations and business support solutions, cable TV, IPTV, video systems, and

an extensive services operation. Ericsson is the world leader in the 2G/3G/4G mobile network

Founded in 1876 by Lars Magnus Ericsson, the company is today headquartered in Stockholm,

Sweden. The company employs more than 110,000 people and work with customers in more than 180 countries, including the US, China, India, Brazil, Japan, South Africa, Australia, LM Ericsson offers products and services from three main business units. Business Unit Networks (BNET) focuses on networks for mobile and fixed line public telephone networks. Business Unit Global Services (BUGS) provides telecoms-related professional services, including for example taking responsibility for running an operators network and related business support systems. Business Unit Support Solutions focuses on Operations support systems/Business support systems (OSS/BSS), TV and media and Mobile commerce (M- Commerce). In addition, there is a research and development element, and central functions. Operations locally are coordinated through a structure of regions and Market Units, with some Global and Multi-Country Accounts for large customers. Business Unit Networks: Mobile and fixed networks LM Ericsson provides mobile systems products to network operators. Its systems offerings include radio base stations, base station and radio network controllers, mobile switching centers and service application nodes. It offers operators services and products for network migration to Ericsson provides mobile telecommunications systems that incorporate any of the major second- generation (2G) (global system for mobile communications (GSM), time division multiple access (TDMA), code division multiple access (CDMA), 2.5G (General Packet Radio Service (GPRS), 2.75G (Enhanced Data Rates for GSM Evolution (EDGE), and 3G wideband code division 1 multiple access (W-CDMA), High-Speed Downlink Packet Access (HSDPA), Evolved HSPA (HSPA+, I-HSPA), Evcode division multiple access (third generation cellular/radio technology) (CDMA2000), time division synchronous code division multiple access (TD-SCDMA)) mobile technology standards. It offers services to network operators for several network standards. Ericsson is also involved in the development of standards for the Long-Term Evolution (LTE) of Ericsson supplies broadband multi-service communications equipment and services mainly to fixed network operators in Latin America and Europe. Its products for such multi-service networks utilize a layered soft-switch service and control architecture, combined with broadband access and core network routing and transmission elements. Fixed network equipment and associated network rollout services account for 7% of Systems sales. LM Ericsson offers radio base stations ranging from small pico cells (small cells in a mobile network that boost capacity and coverage within buildings) to high-capacity macro cell applications. Radio base stations provide access and interconnection between mobile handsets and the mobile network. A central feature of the 2G GSM radio base stations and base station controllers is their ability to be upgraded to enable 2.5G/GPRS and 2.75G/EDGE transmissions. Similarly, its W-CDMA base stations can be upgraded to HSDPA. Other elements of the radio access networks are the controllers for radio base stations and radio access network, which manage the traffic between the
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2

Ericsson Network Technologies (Cables) unit provides a range of cable-related items for telecom

and power networks. LM Ericsson is engaged in the passive fiber access network field including

integration of copper, fiber optic and mobile technologies. About a third of the sales from its

Cables group is attributable to inter-segment sales. Manufacturing is carried out in China, India,

Ericsson Power Modules is a supplier of direct current (DC)/DC converters and DC/DC

regulators, mainly to the communications industry, for advanced applications, such as

multiplexors, switches, routers and radio base stations. Manufacturing is in China.

Ericsson Microwave Systems designed radar systems and was eventually sold to Saab AB on

September 1, 2006 as a move to focus on telecom and move out of the military market.

Ericsson was an official backer in the launch of the .mobi top level domain created specifically

for the mobile internet. Since the launch of .mobi in September 2006, Ericsson has launched

Ericsson.mobi, its mobile portal, and SonyEricsson.mobi, the mobile portal of Sony

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