Klinenberg uses loaded language by using wording that attempts to influence an audience, such as dumb. He wrote “As a climate-change adaption strategy, this is as dumb as it gets.” By using this word he appeals to people’s emotions and it shows his strong dislike of this strategy. By saying this people might see his strong disapproval and feel the same way.
In the second and third paragraphs Klinenberg acknowledges the need for air conditioners and why sometimes they are necessary.