STRATEGIC ANALYSIS OF EMIRATES
A CASE STUDY
EMIRATES: STRATEGIC ANALYSIS
1) INTRODUCTION:
It all caught pace in 1985. The time was the foundational flight of what was ordained to be converted into Middle East’s largest and principal Airline i.e. Emirates.
This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section of the paper deals with the competitive advantage the company holds against other flight services of the same segment. This section will be followed by a detailed SWOT analysis of Emirates which will discuss its potential threats tribulations. The last …show more content…
2.1) what is Emirate's competitive advantage?
Emirates Airlines has resorted to differentiation policy to achieve a competitive advantage between its competitors by providing the uppermost excellence services to be the unsurpassed firm in the marketplace and differentiates it from other companies offering airline services. For instance, Emirates airlines were the first ever to offer TV screens for all flight classes. Also it was the first to start the e-ticketing facility for passengers in the Middle East.
Additionally, it achieved a competitive advantage by zooming in new sectors in the market. For example, it gives other companies like Qatar Airways with instruction courses by making use of the most up-to-the-minute technology, which they call the plane simulator. This makes them stand out of the rest since Emirates is a stand alone in this service. This is to raise brand awareness and customer …show more content…
3.1) Strengths:
• It has the membership of the Arab Alliance, also called the "Arab Air Carriers Organization"
• First introduced E ticketing system
• Made available self check in at air ports
• Largest purchaser of Jumbo Airbuses and aircrafts and has 45 of the Jumbo Airbuses till date
• Well focused on giving quality training, reimbursement and rewards and very notable salary packages and remunerations to his staff and other workers
• Official sponsor of various sporting events like the FIFA, Arsenal matches and many other cricketing events, it also sponsored many golf events and team India during ICC world cup
• Official sponsor of Arsenal Football Club which makes its presence felt during every match people watch worldwide
• Creative Ad campaigns and PR strategies making its presence felt and helping it get more noticed by potential target customers and fliers
• Still state controlled which makes funding a noon issue
• World class in flight services like entertainment, crew help, food, luxury dining and also comfort which also has rendered it a huge brand name
3.2) Weaknesses
• High fares since it caters to the elite class mostly
• High cost of operation because of large outlay on buying aircrafts and appliance of the most modern
A CASE STUDY
EMIRATES: STRATEGIC ANALYSIS
1) INTRODUCTION:
It all caught pace in 1985. The time was the foundational flight of what was ordained to be converted into Middle East’s largest and principal Airline i.e. Emirates.
This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section of the paper deals with the competitive advantage the company holds against other flight services of the same segment. This section will be followed by a detailed SWOT analysis of Emirates which will discuss its potential threats tribulations. The last …show more content…
2.1) what is Emirate's competitive advantage?
Emirates Airlines has resorted to differentiation policy to achieve a competitive advantage between its competitors by providing the uppermost excellence services to be the unsurpassed firm in the marketplace and differentiates it from other companies offering airline services. For instance, Emirates airlines were the first ever to offer TV screens for all flight classes. Also it was the first to start the e-ticketing facility for passengers in the Middle East.
Additionally, it achieved a competitive advantage by zooming in new sectors in the market. For example, it gives other companies like Qatar Airways with instruction courses by making use of the most up-to-the-minute technology, which they call the plane simulator. This makes them stand out of the rest since Emirates is a stand alone in this service. This is to raise brand awareness and customer …show more content…
3.1) Strengths:
• It has the membership of the Arab Alliance, also called the "Arab Air Carriers Organization"
• First introduced E ticketing system
• Made available self check in at air ports
• Largest purchaser of Jumbo Airbuses and aircrafts and has 45 of the Jumbo Airbuses till date
• Well focused on giving quality training, reimbursement and rewards and very notable salary packages and remunerations to his staff and other workers
• Official sponsor of various sporting events like the FIFA, Arsenal matches and many other cricketing events, it also sponsored many golf events and team India during ICC world cup
• Official sponsor of Arsenal Football Club which makes its presence felt during every match people watch worldwide
• Creative Ad campaigns and PR strategies making its presence felt and helping it get more noticed by potential target customers and fliers
• Still state controlled which makes funding a noon issue
• World class in flight services like entertainment, crew help, food, luxury dining and also comfort which also has rendered it a huge brand name
3.2) Weaknesses
• High fares since it caters to the elite class mostly
• High cost of operation because of large outlay on buying aircrafts and appliance of the most modern