Noam Chomsky asserts , through his propaganda model that the institutional structure of mass media attempts to serve corporate interest. According to research, this model “is concerned with exploring the relationships between ideology, communicative power and social class interests. More specifically, attending to the interlocks that exist between the media, dominant social institutions, powerful elites and the market”(Klaehn). The purpose of corporate media is to defend economic and sociopolitical agendas for a privileged group that dominate domestic society, by manipulating selection of topics, determining the distribution of information how mass media frame issues. Nonetheless, Chomsky demonstrates how corporate media continues to remain powerful, through an oppressive oligarchy system. This notion can relate to marxist idea of how capitalism supports a controlled reality. “For Marx, false consciousness is an unavoidable by-product of capitalism because in such societies institutions conceal the explanatory primacy of production and mystify the explanatory role of emergent properties of the society.”(Chessick). Marx’s notion of false consciousness validates how the general mass population is mindlessly consuming into capitalism that benefit an elite population. Mass media supplements this delusion of reality by redirecting importance on consumption of products, rather than social
Noam Chomsky asserts , through his propaganda model that the institutional structure of mass media attempts to serve corporate interest. According to research, this model “is concerned with exploring the relationships between ideology, communicative power and social class interests. More specifically, attending to the interlocks that exist between the media, dominant social institutions, powerful elites and the market”(Klaehn). The purpose of corporate media is to defend economic and sociopolitical agendas for a privileged group that dominate domestic society, by manipulating selection of topics, determining the distribution of information how mass media frame issues. Nonetheless, Chomsky demonstrates how corporate media continues to remain powerful, through an oppressive oligarchy system. This notion can relate to marxist idea of how capitalism supports a controlled reality. “For Marx, false consciousness is an unavoidable by-product of capitalism because in such societies institutions conceal the explanatory primacy of production and mystify the explanatory role of emergent properties of the society.”(Chessick). Marx’s notion of false consciousness validates how the general mass population is mindlessly consuming into capitalism that benefit an elite population. Mass media supplements this delusion of reality by redirecting importance on consumption of products, rather than social