Essay On The Effects Of Advertising On American Youth

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In today’s world, advertisement has more of an effect on American youth all across the globe than any other method simply due to the broadcast of the internet, television, and magazines. It’s amazing how advertisers can spread the message of their products, such as tobacco, body image, make-up, clothes, and alcohol, yet one does not hear or see the message of self-worth or uplifting men and women. As a living, advertisers make their living through promotion, however, their promotion is affecting American youth through the vices of magazines which entails self-esteem, body image, and unrealistic ideologies.
Many advertisers are objectifying or creating a false sense of reality- a utopia if you will to their audience. Many teens see and believe that they must look a certain way in order to be notice or feel securely about themselves. Unknowingly, they start to consciously compare themselves to another girl or boy while inadvertently losing their entire beings to the "promotion" of this world. The youth of this generation or any generation for that matter would rather fit in with the status quo of the peers and neglect the morals or the positivity of what they previously established in their lives. Some may say, "Why fit in when you were born to stand out?" To the untrained eye, it is much easier to fit in than it is to be different. The difference between one girl and the next is, very few believe in the false sense of reality, and the majority would rather ideally adapt to the standards of this world. There are two kinds of people; those that believe materialistic pleasures create them or they create their materialistic pleasures. For the latter, materialistic pleasure consists of a variety of accolades, such as family, friends, stability, even love. Advertisements standard approach is to promote their product while reaching their targeted market whether that is youth, early or later adulthood. Many teens are always hungry for the next big thing or to possess something the next person does not have or would like to have. In this case, being hungry is a good thing but what fuels ones hunger? Is it glory, and fame, or is it to be identified and socially accepted? In the average magazine you see articles, how-to guides, make up tutorials, relationship advice, beauty and hair care products, and body image. But, on the front cover is a female model depicted as, "underweight and men who are overly muscular"(How do magazines...).
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First, body image is the main focus for advertisements specifically in magazines. According to the Center for Young Women 's Health, "body image is based on your thoughts and feelings about the way your body looks." Advertisers persuades teens to want to look like the ideal size 2 image, unknowingly, it can lead to eating disorders and teens withdrawing from their normal lifestyle.
Lastly, another cause of how advertisers affect or correlate with American youth is the main factor which is peer pressure. Peer pressure comes in all shapes and sizes whether it is through the vices of television, the internet, magazines, and our environment. Advertisements effects American youth in a variety of ways, such as through grades, bullying, acne, popularity, adolescence, alcohol, pregnancies, depression etc. Overall, these particular social and internal struggles effect youth, people, and results in some form of

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