At Ford, employees are the drivers of success. As company continues to witness increase in global demand for products, it relies even more deeply on the skills and talents of dedicated workforce of more than 187,000 individuals who work in 62 facilities across six continents. At Ford insuring a great place to work starts with attracting and retaining talent and includes providing learning and development opportunities, engaging with employees effectively, using appropriate systems and technology, and conducting workforce planning using the latest analytical tools. Diversity and inclusion remain key business strategies for Ford. Company seeks to embrace diversity and inclusion at every level, from the boardroom to the design …show more content…
Finance and Accounting
The Finance and Accounting function of Ford focuses on growing the business and increasing shareholder’s wealth in the long term. The ultimate mission of the Ford is to make maximum long-term profits for its stockholders. Ford integrates product development, manufacturing, purchasing, marketing, sales, service and its financial department to insure the production of the vehicles that the customer wants at the lowest price and highest quality. Selling the product to customers at optimum price due to superiority of the product ensures higher profit margins and hence higher long term returns.
i. Information …show more content…
Even thou Ford is at a very good financial position at this time, more improvements can be made. Ford’s revenue has been increasing slowly, but steadily. There was a 15.12 billion increase between 2010 and 2014. Ford’s stock has been steady as well. At the same time, Ford is able to overpass its main competitor General Motors in market capitalization. Ford’s market capitalization is 57.56 billion and General Motors’ market capitalization is 49.94 billion. The Ford’s profit margin is high compared to competitors with the highest liquidity ratio. The current ration and quick ratio for Ford are 1.71 and 1.61, for Toyota are 1.09 and 0.96, for GM are 1.27 and 1.07 respectively. At the same time, Ford’s gross profit margin (17.03) is much greater of the GM (9.47) and very close to Toyota’s profit margin (19.92). Cause for the concerns is Ford’s leverage ratios that are greater than those for its competitors and industry. Ford’s debt-to-equity rate is 4.92 while industry average is 1.51. This is due mostly to CEO Alan Mulally’s decision to borrow $23.6 billion against the company’s assets in 2006, sensing an impending recession. This turned out to be a well-timed strategic decision. Mulally’s anticipation of a recession was correct and because if his swift action Ford had enough cash on hand to survive a downturn. This turned out to be even more important than even Mulally