A General Motors Auto Advertisement Analysis

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Globalization seems to be a catch-all term that refers to any activity that involves more than one country. In fact, to define globalization simply, it can be seen as ‘complex connectivity’ and the expansion of social ties across the planet (Tomlinson 1999). With globalization developed, the conflict of diverse cultures has gradually sparked controversy around the world. Interestingly, A General Motors auto advertisement with "Body by Fisher" became "Corpse by Fisher" in Flemish (Intercultural communication 2016). From this case, we can know that the discrepancy of different cultures seem to be everywhere in our life, attaching the areas such as business, advertisements and language. Many Loanwords which mean words adopted by the speakers of …show more content…
I want the cultures of all the lands to be blown about my house as freely as possible. But I refuse to be blown off my feet by any.’ From his sentence, it seems to be necessary to conduct the cultural communications due to many advantages. First, people from different cultural backgrounds can provide exchange of innovative ideas. It is natural for a group people whose ideas do not have big differences from the same cultural background. However, people with varying experiences and perspectives in life would be able to generate unique ideas and solutions to problems, different from others, which is beneficial to the organization or the companies. Therefore, the dynamic exchanges that take place between people having different perceptions yield creative results is the first advantage of cultural diverse. Second, cultural diverse is beneficial to create a pool of talent. The organization in diversity can create a win-win situation for both employees and the organization. For employees, they can learn from each other to be more competitive. For organization, a pool of talents helps organization progress in competitive environment to enforce employees to be more excellent. Actually, there are many other benefits of the cultural diversity, like absenteeism rates reduction, lower employee turnover, the costs reduction associated with hiring new employees and legal …show more content…
The problem is how turn those disadvantages into an asset. For language barriers, they are generally temporary in nature and actually with passing of the time, the foreigners or immigrants can eventually learn the other countries’ languages. For the resultant segregation can tolerate, like segregated neighborhoods and ethnic ghettos. Based on the phenomenon, many governments now require that prospective immigrants learn their country's official language. Therefore, educational institutions should propose classes to teach more people dominant language. However, one thing should be mention that the educational institutions should not only focus on the dominant language ignoring the people or immigrants’ mother languages no matter how many people use them, because other language, for their period of longevity (emergence, development, maturity, decay), they will recede through assimilation or integration into the dominant linguistic environment which overtakes them. On November 22nd in 2002, a Mail and Guardian article writes from John Crace,’ There are about 6 000 languages in the world, yet 95% of the population speaks just 15 of them. As people abandon their mother tongues in favor of the globally dominant English, French, Spanish, Arabic, Chinese and Russian are in danger. In fact, as a result hundreds of

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