Digi-Tech Home Automation Case

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The plan pertains to the proposed Digi Tech Home Automation will stock, produce and design and install lighting automation, automated locks, building management systems, fingerprint locks and CCTV cameras. Moreover, it provides advisory services for wholesalers and other clients. The retail store is at its initial stage and will receive full operation and commercialization by mid-year. We shall also offer maintenance services for its installed systems at least cost and discounted prices.
Apart from selling fashion items, Digi Tech Home Automation will be also involved with the design of innovative and creative products to suit the needs of diverse customers. The patents for the product designs will be owned by the company and the inventors. The market to be served is so wide and the needs of clients have not been exhausted. Therefore, this market is still promising by the fact that the remote customers have not be fully served by home automation services due to their low income status.
The gross profit for year one of operations are expected to be $41,350,000 while they increase all through to the third year. The profit triples due to the increase in the visibility of the brand of our company. …show more content…
We adopted the low cost penetration strategy to compete favourably in the market. The company identified home automation installation providers to be the direct competitors. Entry of giant companies in the remote market would be a potential threat to our market size. Furthermore, the giant companies have huge financial outlay to fund development and research facilities. Digi Tech shall by all means finance research and development efforts to stay aloft of the home automation systems. We shall also differentiate our products in terms of pricing and maintenance and servicing to gain trust and consumer confidence(Chen, Lo, Tsang & Zhang

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