Demographic variable:
Income: Most customers of medium to low income for the Ocean Empire shop's main customer. They are generally more than there is a certain balance of expenditure of household expenditure in consumption can be used.
Race: The main customer base for the Chinese people, a small number of expatriates.
Religion: Any nationality religion but also customers, but some people with special dietary requirements exceptions (for example: Muslims do not eat pork, Hindus do not eat beef.)
Family size: According to the restaurant meal (overall meals for single amount) speculated that most of the customers of 1-2 people
Psychographic variable:
Social Class: overall customer are middle social class and working class people.(i.e. for a number of white-collar workers, such as small and medium …show more content…
They are the common pursuit of healthy life.
Behavioral variable:
Loyalty: Some customers are mostly people of moderate to low customer loyalty. If the store cannot meet their needs, they will consider or not hesitate to transfer to other stores to meet customer needs.
Buying patterns: The main customer base most of their visit frequency is about 1-2 times a week, each catering to one person quantity order
Types of buying decision behavior: Variety seeking buying behavior type of Ocean empire customer. If a consumer purchases goods between brand difference is large, but a lot of brands to choose from, they do not spend too much time to choose the brand, and does not focus on a product, but constantly changing varieties. Such as Ocean Empire, the last customer to buy is gruel, noodles category, but this time want to buy other restaurant rice category. This species is not a replacement for the previous restaurant are not satisfied with the purchase, but want a change of
Income: Most customers of medium to low income for the Ocean Empire shop's main customer. They are generally more than there is a certain balance of expenditure of household expenditure in consumption can be used.
Race: The main customer base for the Chinese people, a small number of expatriates.
Religion: Any nationality religion but also customers, but some people with special dietary requirements exceptions (for example: Muslims do not eat pork, Hindus do not eat beef.)
Family size: According to the restaurant meal (overall meals for single amount) speculated that most of the customers of 1-2 people
Psychographic variable:
Social Class: overall customer are middle social class and working class people.(i.e. for a number of white-collar workers, such as small and medium …show more content…
They are the common pursuit of healthy life.
Behavioral variable:
Loyalty: Some customers are mostly people of moderate to low customer loyalty. If the store cannot meet their needs, they will consider or not hesitate to transfer to other stores to meet customer needs.
Buying patterns: The main customer base most of their visit frequency is about 1-2 times a week, each catering to one person quantity order
Types of buying decision behavior: Variety seeking buying behavior type of Ocean empire customer. If a consumer purchases goods between brand difference is large, but a lot of brands to choose from, they do not spend too much time to choose the brand, and does not focus on a product, but constantly changing varieties. Such as Ocean Empire, the last customer to buy is gruel, noodles category, but this time want to buy other restaurant rice category. This species is not a replacement for the previous restaurant are not satisfied with the purchase, but want a change of